OCT 17, 2019
“You're now seeing programmatic delivery of ads happen at a much greater scale over the past year in free-to-play game developer ad stacks than it ever has before,” said Ben Chen, senior vice president and general manager of global developer relations at mobile app monetization firm Tapjoy. “Programmatic mediation and private exchanges have really opened that up.”.
MAR 15, 2021
TikTok’s programmatic and direct-response ad offerings are still fairly rudimentary compared with those of other social media companies. Its self-serve ads manager platform launched globally in July 2020.
JUN 18, 2020
Some hosts like SparkPost and programmatic platform TripleLift gave attendees gift cards to a food delivery service as a way to drive attendance to ensure a strong number of leads were still captured and to keep the “Lunch & Learn” feel. But it is important to note that even the best virtual experience can’t replace in-person interactions.
SEP 15, 2020
“Our advertisers are just shifting their budgets into safety, if you will,” said Paulina Klimenko, senior vice president of corporate development and general manager of mobile at programmatic ad services provider PubMatic. “They're looking for curated deals with Open Measurement SDK.”.
JUN 14, 2019
When a brand uses qualified influencer content on social or programmatic, as long as the brand attributes the content to the influencer, we’ve seen that it can perform three to five times better than branded content. Influencers create amazing and relevant content for their followers, and brands are able to extend the influencers’ reach to larger audiences who find their content to be relevant.
JUL 30, 2019
Bhatia emphasized such a trajectory coincides with an increase in programmatic enablement of these advertisements. “We are seeing a shift from contextual to behavioral targeting,” he said. “And that becomes more prevalent as people shift from direct to programmatic buying.
AUG 13, 2020
Programmatic buying: B2Bs have been slower to adopt programmatic buying processes than the overall market, but May 2020 research from Ascend2 found that 69% of B2B marketing professionals worldwide expected to increase their programmatic advertising budget in the next six months.
AUG 2, 2019
And what about TV, print, out-of-home (OOH) net new? We don’t have numbers for digital ad spend at the vertical-specific level. However, we do have a breakout of ad spending by media for the US health and beauty industry, which includes digital. We also have a breakout of ecommerce sales growth by product category that includes some CPG cuts including food/beverage.
MAY 14, 2020
Programmatic connected TV CPMs dropped 41.6% in the latter half of March vs. the beginning of the month, according to Adomik, a tech firm used by publishers to track ad monetization.