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| OCT 11, 2021
Meanwhile, continual rise in programmatic ad spending is affecting the way audio campaigns are planned and executed. Consumer Behavior Changes. Prior to the pandemic, Edison Research estimated one-third of all audio was listened to in the car. In Q2 2020, with commuters stuck at home, just 20% was consumed in the car.
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| OCT 25, 2021
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| DEC 12, 2019
The General Data Protection Regulation (GDPR), enacted in May 2018, was supposed to cause a huge backlash against programmatic trading in the UK. It was going to bring heightened awareness of privacy among consumers and more scrutiny of ad tech than ever before. Marketers were going to become wary of playing “fast and loose” with consumer data. Of course, there have been varying degrees of truth in those statements, and while initial effects were felt, the longer-term impact on programmatic ad spend has not been substantial.
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| MAR 25, 2022
TV audiences are fragmented, and the Oscars won’t change that: Though the 2022 ad inventory is sold out, a modest bounceback from last year’s disappointing show is probably the best ABC can hope for.
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| NOV 5, 2021
Since Apple’s AppTrackingTransparency (ATT) framework in iOS 14.5 took effect in late April, Facebook has experienced steadily worsening data loss as iOS users have adopted the update.
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| NOV 10, 2020
During a year where investments in most advertising channels shrunk or stalled, connected TV ad spending is poised to keep growing.
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| MAY 23, 2022
Much of the money exiting linear TV won’t go very far, partly because many Americans are shifting their behavior from one content source to another while using the same device.
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| MAY 19, 2021
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| APR 12, 2021
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| APR 15, 2020
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| JUL 30, 2020
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| OCT 1, 2021
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| OCT 1, 2021
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| MAY 13, 2022
In analyzing the media landscape, the Interactive Advertising Bureau (IAB) is reimagining the future of digital viewership. In this Q&A, the IAB's Eric John, vice president, media center, discussed continuous growth in video advertising and connected TV, why the old model of a million-dollar TV commercial playing once everywhere is gone, and how to make creative work better.
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| MAY 18, 2022
Following a banner year, US ad spending in 2022 will be shaped by three key trends: Linear TV crossing the Rubicon, a billionaires’ club emerging in connected TV (CTV), and ecommerce ad spending enriching Google, Amazon, and a crop of newcomers in search and retail media.
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| OCT 1, 2021
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| DEC 13, 2021
Our annual lookahead for Canada highlights some growth areas for brand marketers as well as the mediascape that’s evolving to serve them.
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| JAN 11, 2021
Programmatic fees will account for a slightly falling share of nonsocial programmatic spending over time as advertisers, publishers, and their partners continue looking for efficiencies.
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| APR 29, 2021
Programmatic ad spending will account for the vast majority (83.1%) of digital display transactions in Canada this year. That’s 30.7% of the value of all digital ad transactions and nearly a fifth (19.7%) of total media advertising.
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| JUN 24, 2021
Advertisers are increasing their upfront commitments, particularly for connected TV.
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| DEC 7, 2021
With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.
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| DEC 5, 2019
Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.
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| MAY 18, 2022
Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.
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| JAN 11, 2021
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| APR 2, 2020