There are costs to using distribution partners like Prime Video Channel or telecom providers, even though these outlets help streamers expand their viewership. For example, Digiday and BMO Capital Markets estimated that Amazon receives about 30% of the subscription revenues, on average, from publishers that put their OTT services on Prime Video Channels.

We anticipate Prime Video will rise from 10.7 million viewers in 2020 to 14.7 million by 2025. Prime Video is quickly gaining in subscription OTT share. It will cross the halfway mark this year, with a 51.4% share of subscription OTT. As it grows, we expect Prime Video to continue to take a higher share of the subscription OTT space in the coming years. Domestic Players.

There are still fewer Amazon Prime Video users than Netflix users or Disney+ and Hulu users combined. That means that, despite its pioneering position as a video streaming platform, Amazon Prime Video has not managed to lead the online video market in its 15-year trajectory in the space.

Local content can help drive revenue and differentiate Prime Video from its peers.

Amazon’s Prime Video Channels are also building on the strength of the company’s flagship video service, Amazon Prime Video, which will have 146.5 million viewers and generate $5.94 billion in display ad revenue in 2021.

The Prime membership includes other benefits such as unlimited streaming of certain movies and TV shows through Prime Video, as well as free access to music playlists, stations, and millions of songs. Starting in September, members will also be able to stream football games as part of the platform’s exclusive deal with the NFL.

Why it matters: Consumers are aware of many Amazon products and services, including Prime, Prime Video, retail locations, Kindle, and even Amazon Web Services. But IMDb TV suffered from lack of consumer awareness. This rebrand hopes to change that and allow Amazon to make inroads into the profitable ad-supported video on demand (AVOD) business.

But if you’re a die-hard MLB fan, that means you now have to have an Apple TV Plus, Amazon Prime Video, and Peacock subscription in addition to other broadcasting services to watch every game in the season. YouTube is offering its 15 games for free, but there’s no guarantee it won’t eventually paywall access.

Amazon Prime Video came in second as 12% said Prime Video had the best original shows, while Disney+ and Hulu tied for third with 7%. CivicScience had similar findings in a January survey of 3,077 consumers. In that survey, 62% said Netflix had the best original programming, 19% picked Prime Video, and 8% chose Disney+.

Amazon Prime Video also has a catalog of critically acclaimed anime exclusive to the platform, and Disney+ has announced plans to release new anime series. It’s not just TV and streaming that have benefitted from the global rise of Japanese animation.

Amazon is maneuvering to become a dominant player in direct-to-consumer healthcare services, beginning with its online pharmacy and telehealth services for its employees. It may acquire more healthcare delivery outlets, such as primary care and urgent care clinics. Entrenched industry players are watching carefully.

Amazon to buy MGM library: The deal would give Amazon leverage over rivals that license out MGM content—plus, it could help the company increase watch time on Prime Video.

Very few digital services or activities draw in multibillions of users, but platforms like Netflix, Disney+, Amazon Prime Video, and a multitude of others have put the sub OTT industry at that level. And, despite slowing growth, sub OTT is still gaining users more quickly than any of the other massively common digital activities we track.