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  • Article
     | 
    MAY 18, 2022

    But social media isn't the only channel with spend expansion: Nearly half of marketers expect to increase podcast and streaming audio budgets, as they focus on the growth of media channels, rather than just the ability to measure ROI. More like this:. Report: Worldwide Ad Spending 2022. Article: Tech's layoff wave could hurt employer branding.

  • Audio
     | 
    NOV 22, 2021

    On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Audrey Schomer.

  • Audio
     | 
    NOV 17, 2021

    On today's episode, we discuss why Disney+ subscriber growth has slammed into a wall and how HBO Max might make its offering even more competitive. We then talk about whether Roku's recent slowdown is temporary or something more systemic, and if Peacock will likely move up—or down—Americans' video streaming priorities list. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

  • Chart
     | 
    JUL 28, 2021
  • Audio
     | 
    NOV 9, 2021

    On today's episode, we discuss the most impressive part of Google's Q3 earnings, YouTube's mini milestones, and how Apple's iOS changes are affecting the search giant. We then talk about the significance of Nielsen's rebrand and what the average Netflix user looks like. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

  • Chart
     | 
    JUL 1, 2021
  • Chart
     | 
    JUL 28, 2021
  • Article
     | 
    FEB 1, 2022

    Spotify confronts brand safety issues amid Joe Rogan dispute controversy: The podcasting giant is adding content warnings as it stands by its popular, controversial host.

  • Report
     | 
    MAY 24, 2022

    Podcast Advertising. Digital audio falls into our “rich media other” display category. Although most digital audio ad spending will go toward online music streaming for the foreseeable future, podcasts are a key growth area. This year, US advertisers will increase ad spending on podcasts by 28.6% to $1.73 billion with double-digit growth projected through the end of our forecast period in 2026.

  • Audio
     | 
    OCT 4, 2021

    On today's episode, we discuss what to make of all of Twitter's new features, which ones will propel the social giant forward, and how Twitter might jumpstart its US user growth. We then talk about Facebook suspending plans for an Instagram app for children, how much Apple's privacy changes have affected its business, and whether the social media titan is serious about getting into hardware. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

  • Report
     | 
    APR 7, 2022

    Annual growth rates in podcast listenership will remain stronger than digital audio overall, and about one-third of Canada’s population will be podcast listeners this year. In 2021, the country ranked fifth globally in podcast penetration among internet users, at 32.8% (behind the US, Sweden, Norway, and Australia), per our forecast. Podcasts are a sticky medium.

  • Article
     | 
    OCT 29, 2021

    Podcasting is majorly boosting Spotify's ad biz: Ad revenues are up 75% year over year as the audio giant's investments in podcasting finally begin to pay off.

  • Audio
     | 
    SEP 9, 2021

    On today's episode, we discuss why digital subscription growth is slowing, what's happening to publishers' digital ad revenues, and where their non-ad, non-subscription revenues are coming from. We then talk about how ads around print and digital news perform, whether targeting gets too much credit, and Nielsen's plans to cut ties with third-party cookies. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Audrey Schomer.

  • Article
     | 
    OCT 29, 2021

    The US is the undisputed front-runner within the global podcasting ecosystem, in terms of both content production and listener adoption.

  • Report
     | 
    MAY 27, 2021

    Podcasts Drive Growth in Time Spent with Digital Audio. Podcasts have seen an unexpected spike in popularity as long-form audio engagement became easier to undertake at any given time of day during the pandemic. Podcasts will account for a rapidly rising share of time spent with digital audio. Among US adults, podcasting will make up 20.8% of average time spent with digital audio in 2021.

  • Article
     | 
    OCT 7, 2021

    Podcast listening is gaining popularity in Europe. Almost 70 million people in the pre-Brexit EU-5 (France, Germany, Italy, Spain, and the UK) will listen to podcasts this year, per our estimates. However, the combined number of listeners in those countries is still much lower than the total number in the US (117.8 million).

  • Audio
     | 
    AUG 25, 2021

    Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.

  • Article
     | 
    MAR 21, 2022

    Digital-native retailers struggle to turn a profit: Rockets of Awesome and Warby Parker demonstrate the challenges upstarts face when they attempt to pivot from fast-paced growth to profitability.

  • Audio
     | 
    JUL 30, 2021

    On today's episode, we discuss how the Olympics might affect Peacock user growth, streaming services feasting on sports rights deals, how not to annoy your customers, whether consumer spending can hold up, how young people are spending their summers (and how marketers can reach them), the events people want to see added to the Olympics, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, senior forecasting analyst Peter Vahle, and principal analyst at Insider Intelligence Paul Verna.

  • Audio
     | 
    JUL 23, 2021

    On today's episode, we discuss five new bills that aim to limit Big Tech, whether short-form audio is next, Google's fine over its treatment of news publishers, why we buy what we buy, what to make of Disney+ subscriber growth hitting the brakes, how the world gets its caffeine, and more. Tune in to the discussion with eMarketer senior analysts Sara M. Watson and Jasmine Enberg and analyst at Insider Intelligence Blake Droesch.

  • Article
     | 
    SEP 3, 2020

    Digital radio spending has declined during the pandemic, which is in line with reduced advertiser demand. We do, however, expect growth to rebound by 26.8% next year.

  • Audio
     | 
    MAY 5, 2021

    On today's episode, we discuss the highlights from Snapchat's user growth and revenue picture in Q1. We then talk about Snapchat integrating a fashion recommendation company into its app, how social media behaviors have evolved because of the pandemic, and Facebook's latest ad offerings. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and forecasting analyst at Insider Intelligence Nazmul Islam.

  • Audio
     | 
    SEP 30, 2020

    John Durham, CEO and managing director of Catalyst SF, a brand strategy firm, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss political marketing versus all other marketing, the best cities worldwide for business, and how his marketing and teaching careers compliment each other in his business and personal growth.

  • Audio
     | 
    APR 28, 2020

    eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and Business Insider Intelligence senior analyst Audrey Schomer discuss Netflix subscriber and revenue growth. Will we see a "Netflix with Ads" option? Does the streaming giant have an impending content problem? They then talk about political ad spending, whether tablets will make a comeback and Google asking advertisers for identification.

  • Audio
     | 
    APR 6, 2020

    eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom discuss what advertisers are doing with those sports programming dollars, how bad cord-cutting might get, the future of spending on original content, and more. They then cover how Disney+ is doing in the US and abroad, Fox Corp.'s recent purchase of Tubi and Hulu viewership growth.

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