“Our email program is on a journey toward mass personalization,” said Frederick Lecoq, CMO of Sporting Life Group, which includes the Golf Town banner. “The days of blasting to a massive database are over. You have got to be much more surgical about what you do.”. Golf Town’s personalization program segments more than 1 million email addresses into behavioral profiles.

Google’s plan to deprecate third-party cookies is opposed by Germany’s largest publishers: The fight illustrates the tension between the overlapping priorities of antitrust concerns and privacy protections.

Personalization makes a difference. As the digital ecosystem evolves it is growing in complexity, but users aren't afraid to tell us what they enjoy. Customers want personalization, with 88% of users reporting they see the benefit of personalized ads, while 50% will make a purchase and become brand-loyal if they receive personalized content, according to Yahoo research from March 2021.

China deems personalized recommendations discriminatory and harmful to user well-being: The new law could discourage users from spending time—and money—on retail and social media platforms.

Fintechs scramble to get ahead of the trends that will shape 2022: Industry players focused on meeting heightened consumer expectations will help turn 2022 into another record-breaking year for fintechs.

In the past year and a half, several traditional brick-and-mortar retailers in Canada have accelerated their personalization and segmentation efforts, largely due to the pandemic and the need for brands to communicate more effectively via email.

Helix could attract brands looking to boost their performance through greater customer personalization. A 2021 Acquia survey of marketers found that greater personalization yielded higher brand engagement (54%) and increased conversions (48%).

Bread will also need to embrace shifts in the retail co-brand card space like tailoring solutions to customer preferences and embracing omnichannel programs and personalization. Issuers have launched many new co-brand credit cards in the past year, so providers should look to those programs to help nail down customer expectations.

Jim Hilt: Twenty years ago, we were the pioneers in digital photos and then photo personalization. Now, we're moving toward a model that champions for everybody to be a creator. We can turn any person’s creative idea into a product.

Now more than ever, wealth managers must focus on personalization to cater to all investor types.

AI can also help with the personalization of loyalty programs to improve efficiency. AI is being used to design and tailor loyalty programs with the goal of deepening the personalization. For example, in 2021 American Express released a “contextual and predictive search capability” in its app designed to predict what customers want before they even begin typing.