Facebook Reels’ global rollout comes with fresh ad formats: The new banner and sticker ads both attract creators to the platform and offer marketers performance ad options for short-form video.

Retail media has revolutionized the search ad market, where most of the focus still is. But display and video ads that target consumers higher in the funnel are becoming a more important part of the mix, and technological innovation is ushering in new ad products that bring together the best of branding and the best of performance marketing.

The ecommerce landscape is rife with competition, but the opportunity to convert is exponential. Just in time for peak shopping season, find out how performance marketing can come in handy for brands looking to be impactful quickly with Awin’s Paul Stewart, head of global strategic partnerships and innovation.

But the metaverse isn’t a moment in time where all of marketing will transform; it’s a continuum, and 3D advertising is a step in that direction. Brands would be wise to experiment with these new formats to better understand their implications. The lines between social commerce and performance marketing are blurring—and the examples above are a perfect example of that.

Research shows that consumers engage with 95% of SMS marketing messages within three minutes of receipt, illustrating the potential of this fast-growing and effective marketing channel.

Did you know that marketing was first given a seat at the table over 30 years ago? One would think that after three decades, the CMO role would be at a maturity stage. The position, however, continues to rapidly evolve.

With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN Performance TV makes it even easier—and more effective—with a self-serve, performance-driven marketing solution. Get started today.

Additional performance marketing tools, designed to better compete with Meta’s Facebook and Instagram. Shops is a particularly noteworthy initiative of Twitter’s, considering social media shoppers don’t associate the platform with making purchases as much as they do TikTok, YouTube, and other platforms. Solving for that could take pressure off of Twitter’s ad business.

How TikTok shopping would change the app: TikTok is testing a shopping tab, which would make ecommerce more prominent on the app, strengthen its performance marketing options, and maybe get marketers to stop seeing it as just an experimental platform.

With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN Performance TV makes it even easier—and more effective—with a self-serve, performance-driven marketing solution. Get started today.

With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN Performance TV makes it even easier—and more effective—with a self-serve, performance-driven marketing solution. Get started today.

With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN Performance TV makes it even easier—and more effective—with a self-serve, performance-driven marketing solution. Get started today.

A Q&A with vice president of marketing Cindy Syracuse

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.

With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN Performance TV makes it even easier—and more effective—with a self-serve, performance-driven marketing solution. Get started today.