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  • Report
     | 
    OCT 15, 2019

    Penetration of desktop and laptop PCs was substantially lower than that of smartphones, at 67.7%. Just under 38% of respondents owned a tablet. In H1 2018, the combined time internet users spent on PCs, smartphones and tablets exceeded 10 hours per day, on average, according to GlobalWebIndex.

  • Report
     | 
    OCT 15, 2019

    PC penetration was also high, with 82.3% of respondents owning a desktop or laptop in H1 2019. By contrast, tablet ownership was more limited than in many other advanced economies, at 33.8%. Feature phones are gradually disappearing in the online population: A mere 3.9% of internet users ages 16 to 64 said they owned one.

  • Report
     | 
    OCT 15, 2019

    Over 72% of respondents in Hong Kong owned a desktop or laptop PC, and 53.5% owned a tablet. Despite the higher smartphone penetration, PCs and tablets accounted for more media time spent per day. Those larger screens claimed an average of 3 hours, 31 minutes (3:31) per internet user, while mobile activities consumed 3:12. Nearly 18% of internet users owned a smartwatch in H1 2019.

  • Report
     | 
    OCT 15, 2019

    In a country fixated on mobile devices and services—and where the average time spent each day with mobile reached 3:13 in 2019—PCs are often secondary. Approximately 62% of internet users owned a desktop/laptop; penetration was higher among younger age groups and lower in rural areas. Additionally, 37.5% of respondents owned a tablet.

  • Report
     | 
    OCT 15, 2019

    Smartphones are the leading digital device in Singapore and continue to increase their lead over PCs. According to GlobalWebIndex, 98.3% of internet users ages 16 to 64 owned an advanced handset in H1 2019, compared with 78.1% who owned a desktop or laptop. Tablets, owned by 47.2% of internet users in Singapore, were found most often among affluent and older individuals, per GlobalWebIndex.

  • Report
     | 
    OCT 15, 2019

    That’s compared with 4:25 spent with PCs and tablets. It’s worth pointing out, however, that the sample population polled in Brazil was composed almost entirely of people living in urban areas and skewed younger (see note below).

  • Chart
     | 
    MAY 1, 2020
  • Report
     | 
    FEB 11, 2019

    “Especially as the phones get more capable, as the screens get bigger, I don’t think there’s any reason to believe that millennials will start spending less time on their phones and more time on a PC,” said Jon Giegengack, founder and principal of Hub Entertainment Research. Data on time spent confirms the smartphone’s importance for millennials.

  • Video
     | 
    SEP 30, 2019

    Gaming has not grown, however, falling from 35% of respondents in 2015 to 31% in 2016 and back to 34% in 2018. Be sure to check back in with eMarketer PRO in November for the Gen Z reports. Q: What is the overlap between TV and social platforms? Is there an average incremental reach between social and TV? A: Much of the research on this topic is done by the social companies themselves.

  • Report
     | 
    FEB 13, 2019

    But for other goods—including video games, music, movies and leisure items—the web was the preferred destination. In addition, over 40% of internet users polled said they planned to buy products in these four categories via mobile apps.

  • Chart
     | 
    APR 2, 2019