MAY 14, 2020
Pay TV: A service that requires a subscription to a traditional pay TV provider; excludes IPTV and pure-play digital video services (e.g., Hulu, Netflix, YouTube, Sling TV, etc.). Traditional pay TV providers include cable, satellite, telco and fiber operators, MSOs, MVPDs, and major TV broadcast and cable networks.
JUL 13, 2020
eMarketer analyst Ross Benes, senior analyst Audrey Schomer and vice president of content studio at Insider Intelligence Paul Verna discuss whether Quibi is already in trouble three months after launch. They then talk about the HBO branding fiasco and why it might be time to start taking Twitch more seriously.
SEP 15, 2020
eMarketer principal analysts Debra Aho Williamson and Mark Dolliver, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent decision on political ads and how brands can reach social users over the coming months. They then talk about Facebook's plans to limit ads on pages, how this year's events have changed Gen Z's relationship with brands, and why Americans still pay for live TV.