Pay TV: A service that requires a subscription to a traditional pay TV provider; excludes IPTV and pure-play digital video services (e.g., Hulu, Netflix, YouTube, Sling TV, etc.). Traditional pay TV providers include cable, satellite, telco and fiber operators, MSOs, MVPDs, and major TV broadcast and cable networks.

The coronavirus has upended the US travel industry. Fears of infection, governmental measures restricting travel and access to public places, and the economic downturn will depress bookings, sales and ad spending in 2020 and beyond.

eMarketer analyst Ross Benes, senior analyst Audrey Schomer and vice president of content studio at Insider Intelligence Paul Verna discuss whether Quibi is already in trouble three months after launch. They then talk about the HBO branding fiasco and why it might be time to start taking Twitch more seriously.

For the foreseeable future, there will still be more pay TV viewers than those in the non-pay-TV category, but that gap keeps closing. Pay TV providers have hoped that these losses could be offset by digitally delivered cable bundles. But growth in these products has slowed as prices have increased.

COVID-19 has dampened 2020 TV advertising—however, data-driven linear (DDL) and addressable TV stand ready to scale as economic conditions eventually return to normal.

Cord-cutter: Someone who once had but then canceled a pay TV service. Cord-never: Someone who never subscribed to pay TV in the first place. Cord-trimmer: Someone who cut back on their pay TV service level but still subscribes. Esports: Organized gaming competitions among professional players and teams.

eMarketer principal analysts Debra Aho Williamson and Mark Dolliver, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent decision on political ads and how brands can reach social users over the coming months. They then talk about Facebook's plans to limit ads on pages, how this year's events have changed Gen Z's relationship with brands, and why Americans still pay for live TV.

Cord-cutter: Someone who once had but then canceled a pay TV service. Cord-never: Someone who never subscribed to pay TV in the first place. Cord-trimmer: Someone who cut back on their pay TV service level but still subscribes. Esports: Organized gaming competitions among professional players and teams.

According to our latest estimates for over-the-top (OTT) video services in the US, Disney+ will have 72.4 million users this year, representing 32.1% of OTT viewers.