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  • Article
     | 
    NOV 17, 2021

    iHeartRadio is the most popular US podcast publisher, with 30.0 million people tuning in to its podcasts in September.

  • Report
     | 
    OCT 21, 2021

    The Global Media Intelligence Report is a concise, detailed compilation of data and insights about internet users’ traditional and digital media usage in 43 key markets worldwide. With very few exceptions, this 2021 edition covers the same range of metrics we featured in 2020, and the consistency of GWI’s methodology enables us to offer precise year-over-year (YoY) comparisons.

  • Report
     | 
    OCT 21, 2021

    In fact, uptake of digital audio has long surpassed broadcast radio. Nearly two-thirds (64.8%) of respondents had listened to streamed music, podcasts, or other digital audio content in the month prior, per H1 2021 findings. Live TV viewing remained fairly high overall in Q1, at 86.2% of internet users.

  • Audio
     | 
    NOV 1, 2021

    On today's episode, we discuss the major contributors toward digital advertising's growth this year, what the ceiling is for mobile ad spending's share of the total ad market, and whether TV ad dollars are actually on a downward trajectory. We then talk about Gen Z's ad preferences and the prospects for Apple Podcasts' in-app subscriptions. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

  • Article
     | 
    OCT 29, 2021

    Podcasting is majorly boosting Spotify's ad biz: Ad revenues are up 75% year over year as the audio giant's investments in podcasting finally begin to pay off.

  • Report
     | 
    OCT 21, 2021

    Daily time devoted to print newspapers and magazines lagged time spent with online press—at 49 minutes and 1:08 on average, respectively—but both had fallen substantially during the year. Some 76.0% of respondents in UAE had streamed music, podcasts, audiobooks, or other digital audio content in the prior month.

  • Report
     | 
    OCT 21, 2021

    Overall, 97.4% of respondents had streamed free or paid-for TV, film, or other video content. Readership of print newspapers and magazines stood at 57.9% and 53.0%, respectively, and was giving way to online press in many cases. In H1 2021, internet users spent a daily average of 43 minutes reading print press, compared with an hour devoted to online publications.

  • Report
     | 
    OCT 21, 2021

    The pandemic seems to have lent momentum to some other digital devices as well. Penetration of smart wristbands climbed to 15.5%, for example—and ownership was 19% or higher among female internet users and those at the top end of the income scale. Smartwatches had an even more successful year.

  • Report
     | 
    OCT 21, 2021

    Russia’s digital audio audience is also arguably underdeveloped, as just 42.7% of internet users listened to music, podcasts, audiobooks, or other digital content in the prior month. And time spent with music streaming specifically was unchanged YoY, at 48 minutes per day on average.

  • Report
     | 
    OCT 21, 2021

    The 1:00 spent with live radio per day was marginally lower than time devoted to digital audio, though. Print newspapers posted penetration of 57.3% in H1 2020—a sizable audience but not a growing one. Fewer than 42% of internet users had read a print magazine. Readership of both formats was higher among men and those in the 55-to-64 age bracket.

  • Report
     | 
    OCT 21, 2021

    The same age-related pattern was evident in digital audio consumption. As in H1 2020, 65.4% of internet users polled had streamed music, podcasts, or other digital audio content in the prior month. Among those ages 16 to 24, that share was 94.9%; in the oldest group, ages 55 to 64, fewer than 40% were recent digital listeners.

  • Report
     | 
    OCT 21, 2021

    By contrast, teens and young adults are still the driving force behind digital audio takeup. Seven in 10 respondents had streamed music, podcasts, audiobooks, or other digital audio content in the month prior. But penetration among 16- to-24-year-olds (87.3%) was more than double that in the oldest age bracket (40.2%). Voice assistants, too, are more popular with younger people.

  • Report
     | 
    OCT 21, 2021

    Online press accounted for more time per day than print newspapers and magazines, at 1:45 and 1:03 minutes, respectively. But both values had risen substantially compared with H1 2020. On the entertainment side, music streaming also claimed more time this year than last, at 1:37 daily, on average.

  • Report
     | 
    OCT 21, 2021

    By contrast, consumption of music, podcasts, and other digital audio content was rather subdued, except in younger age groups. Nearly 90% of respondents ages 16 to 24 had listened to digital audio in the month prior to polling, but that share dropped by at least 10 percentage points with each decade of rising age, reaching just 40.6% in the oldest age bracket.

  • Report
     | 
    OCT 21, 2021

    Respondents devoted an estimated 1 hour, 34 minutes (1:34) per day to online TV and video. And as in H1 2020, nearly 92% of respondents listened to digital audio, such as music or podcasts, and devoted 1:27 daily to music streaming. Broadcast radio is less widespread in China than in most other countries. In H1 2021, just 46.8% of internet users had tuned in to live radio programs in the prior month.

  • Report
     | 
    OCT 21, 2021

    Digital audio was more popular among younger respondents in H1 2021. The share of internet users listening to streaming music, podcasts, or other digital audio content ranged from 88.2% among 16- to 24-year-olds to 32.4% in the 55-to-64 cohort. Social media was the only activity more widespread among Australia’s internet users than TV viewing.

  • Article
     | 
    OCT 18, 2021

    Looking ahead: Spotify will hit 52.0 million ad-supported US listeners and 52.2 million paid US listeners in 2025, totaling over 100 million.

  • Audio
     | 
    NOV 17, 2021

    On today's episode, we discuss why Disney+ subscriber growth has slammed into a wall and how HBO Max might make its offering even more competitive. We then talk about whether Roku's recent slowdown is temporary or something more systemic, and if Peacock will likely move up—or down—Americans' video streaming priorities list. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

  • Forecasts
     | 
    OCT 14, 2021
  • Audio
     | 
    NOV 23, 2021

    On today's episode, we discuss whether ride-sharing and delivery services can survive, the "choosing to live with less" movement, buying with purpose, whether Disney+ subscribers will overtake Netflix, Facebook's (Meta's) new glove, the "great big Thanksgiving quiz," what doesn't exist in California, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

  • Audio
     | 
    NOV 2, 2021

    On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether TV and social media ad spending is inflated compared to their respective daily consumption and whether a single TV currency is possible. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

  • Audio
     | 
    NOV 3, 2021

    On today's episode, we discuss the most interesting takeaways from Snapchat's Q3 earnings, how Apple's iOS changes are affecting Snapchat, and where the social media company will be by the end of the year. We then talk about where people prefer to follow their favorite brands and how concerned Instagram is about losing young people. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

  • Audio
     | 
    DEC 2, 2021

    Basis Technologies is built for this complex and evolving digital landscape. Are you ready to take control of your advertising? Experience what’s next.

  • Audio
     | 
    NOV 22, 2021

    On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Audrey Schomer.

  • Audio
     | 
    NOV 19, 2021

    On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting the thumbs down, the best "working from somewhere" tips, a little-known secret about the Statue of Liberty, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

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