Geography

Asia-Pacific (43)
Europe (70)
Latin America (19)
Middle East & Africa (11)
North America (145)
Worldwide (22)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
272 Results
Filter
Sort by: Relevance | Date
  • Report
     | 
    JAN 26, 2022

    During this time, the number of households reachable through programmatic CTV grew sharply. Other signs that programmatic CTV ad sales expanded include:. In H1 2021, programmatic transactions on premium video grew 84% YoY, per FreeWheel. Programmatic CTV ad impressions increased by 127% on Vizio in Q2 2021 over the previous quarter, according to Samba TV.

  • Report
     | 
    MAR 29, 2022

    There’s a rich over-the-top (OTT) video landscape in the UK, and more than two-thirds of the population are OTT video service users. Subscription services are becoming a larger part of the OTT landscape. Subscription OTT video service users will account for 80.2% of OTT viewers this year and increase slightly through the remainder of the forecast.

  • Report
     | 
    DEC 7, 2021

    Most CTV viewers rely on smart TVs to access streaming services, but it’s common for a single household to own numerous CTV devices. With a few hundred million CTV devices in circulation, it’s become big business to control the interface that people rely on for streaming.

  • Report
     | 
    MAY 20, 2020

    There are two front-and-center industry initiatives for testing and enabling household-level addressability within national TV inventory: Project OAR (Open, Addressable, Ready) and Nielsen. Both organizations are partnering with smart TV manufacturers to develop systems for executing addressable across multiple TV networks.

  • Chart
     | 
    AUG 1, 2021
  • Report
     | 
    AUG 19, 2021

    Addressable, programmatic, OTT and interactive are all subsets of advanced TV. Automatic Content Recognition (ACR): Technology that tracks what people watch on internet-enabled TVs. Marketers use this data to measure which programs and ads viewers see.

  • Article
     | 
    MAR 11, 2021
  • Article
     | 
    SEP 21, 2020

    More than 6 million US households will cut cable this year

  • Article
     | 
    FEB 11, 2021

    Early in 2020, as the pandemic was getting underway, Americans flocked to their TV sets at a rate unseen in years. Initially, US households were glued to the news, as uncertainty over the coronavirus drove viewership. In the following weeks, the TVs mostly stayed on, as the initial wave of lockdowns kept Americans stuck on the couch with lots of new time to kill.

  • Article
     | 
    APR 12, 2022

    Less than half of US households will shell out for pay TV next year, down more than 10 percentage points from 2020. As viewers migrate to digital video, so will ad dollars: This year, US video ad spending will hit $76.20 billion, exceeding that of TV by about $8 billion and making up 22.0% of the overall ad market. More like this:. Report: Q1 2022 Digital Video Trends.

  • Report
     | 
    OCT 21, 2021

    Smart home devices—such as systems that enable people to remotely monitor household energy consumption—also saw a large uptick in adoption. As of H1 2021, 16.8% of internet users in Spain owned one of these devices, compared with 10.6% the previous year. Penetration was greatest among internet users ages 25 to 44 and those living in high-income homes.

  • Article
     | 
    OCT 13, 2020

    We previously expected there to be 80.5 million US pay TV households this year. We updated our forecast in August, and we now believe that figure will decline by 7.5% to 77.6 million. Our pay TV figures exclude virtual multichannel video programming distributors (vMVPDs), which deliver live TV over the internet.​

  • Article
     | 
    OCT 8, 2020

    We expect the number of US pay TV households to decline by 7.5% to 77.6 million this year.

  • Audio
     | 
    NOV 19, 2020

    Business Insider Intelligence senior research analyst Audrey Schomer, eMarketer senior analyst Ross Benes, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the streaming wars. How far along is Disney+ after just one year? What might slow down its skyrocketing growth? Can it knock Netflix out of first place? And how will a price hike affect Netflix?

  • Report
     | 
    JUN 14, 2022

    This compares with 40% for over-the-top (OTT) streaming services. On the flip side, 12% expected to decrease traditional TV expenditures, while the percentages who would do the same with data-driven or addressable formats were negligible. If TV ad spending is in a clear downward cycle, the attrition in viewership is even more pronounced.

  • Report
     | 
    OCT 21, 2021

    While usage was greatest among younger adults and in high-income homes, more than two-thirds of the 55-to-64 cohort were also recent SVOD viewers, and penetration was close to 79% in lower-income households. Many of the country’s internet users remained avid gamers.

  • Report
     | 
    OCT 21, 2021

    The only exceptions were respondents ages 55 to 64, those in low-income households, and those living in rural areas. Smart TV ownership also rose by several percentage points between H1 2020 and H1 2021, to 49.0%. That share was well above 50% in several demographics, including internet users ages 35 to 64, those in medium- and higher-income households, and those living in suburban areas.

  • Report
     | 
    OCT 21, 2021

    In middle- and higher-income households, more than 60% owned a smart TV this year. Smart home products also reached a milestone in H1 2021. One in four internet users in the UK owned a smart home device, such as a remotely-controlled energy consumption monitor or a smart appliance. Among respondents in affluent homes, that figure was 34.0%.

  • Report
     | 
    OCT 21, 2021

    Nearly 90% of 16- to 24-year-olds and 77.4% of internet users in high-income households were video streamers. As last year, males were more likely than females to be VOD viewers.

  • Report
     | 
    DEC 17, 2021

    The share of US households reachable through programmatic CTV ads rose from 64% in Q2 2020 to 86% in Q2 2021, per Pixalate. Magnite reported that its revenues attributable to CTV grew by 51% year over year (YoY) in Q3 2021. In Q2 2021, The Trade Desk reported that the number of CTV advertisers on its platform climbed more than 50% YoY.

  • Chart
     | 
    SEP 16, 2021
  • Report
     | 
    OCT 21, 2021

    Viewing in the most affluent homes, at 77.6%, was notably greater than in lower-income households, at 67.3%. In addition, city dwellers were more likely to access SVOD than internet users in suburban and rural areas.

  • Report
     | 
    OCT 21, 2021

    Younger adults, females, and respondents in middle- and higher-income households were more likely to view movies, TV programs, and other video content via paid-for services. Despite the rise in digital video consumption, only 35.2% of internet users owned a smart TV in H1 2021.

  • Report
     | 
    DEC 15, 2021

    Disney+ will be the exception to those two general trends as it makes inroads into family households. Several European SVOD or telecom providers will partner with US-based players in an attempt to hedge their bets. Trend: Out-of-Home (OOH) Advertising Will Surge, Buoyed by New Tech, Much of It Pioneered in Europe.

  • Report
     | 
    OCT 21, 2021

    Individuals in the most affluent households posted the highest usage of voice tools, with nearly 40% using them to search for information, for example. Penetration was similar across age groups, however. The proportion of internet users who owned a smart TV rose by 6 percentage points between H1 2020 and H1 2021, to just over 37%.

Others also searched for