And as in H1 2020, nearly 92% of respondents listened to digital audio, such as music or podcasts, and devoted 1:27 daily to music streaming. Broadcast radio is less widespread in China than in most other countries. In H1 2021, just 46.8% of internet users had tuned in to live radio programs in the prior month. Time spent with those shows had risen, though, from 1:08 to 1:13 per day, on average.

This decline may be partly due to GWI removing Google Play Music from the list of audio services tracked because the service was discontinued. Yet music streaming occupied more time this year in almost every country. In addition, internet users in most nations devoted at least 30 minutes each day to podcasts—a new metric in the 2021 survey.

About 90% of internet users in Vietnam had listened to digital audio content (such as music, podcasts, or audiobooks) in the month prior to polling this year. Only half as many respondents—44.1%—had listened to live radio during the same period. Similarly, music streaming accounted for an average 1:07 per day, double the 33 minutes devoted to broadcast radio.

Young encouraged his fans “looking for my music” to sign up for Amazon Music, where they would receive four free months. SiriusXM announced “Neil Young Radio,” a dedicated channel on its streaming service. Why it’s important: The debate regarding Spotify and Rogan shows how brand safety and values have become increasingly important topics in the advertising industry.

Digital audio consumption followed a very similar pattern: More than two-thirds of the youngest cohort and 44.0% of affluents had streamed music, podcasts, or other digital audio material in the month prior; males were more likely than females to do so. Japan’s internet users spent an average of 2 hours, 45 minutes (2:45) per day with PCs and tablets in H1 2021.