On today's episode, we discuss the most impressive part of Google's Q3 earnings, YouTube's mini milestones, and how Apple's iOS changes are affecting the search giant. We then talk about the significance of Nielsen's rebrand and what the average Netflix user looks like. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

CFO Michael Fleisher said on Thursday that the increase was “in part due to iOS privacy-related changes.”. “We’ve not seen any impact,” said Airbnb CEO Brian Chesky when asked about Apple’s new iOS policy. He added, “That’s not really the business we’re in,” but declined to elaborate.

On today's episode, we discuss the most interesting takeaways from Twitter's Q3 earnings, why the social media company was able to weather Apple's iOS privacy changes, and what Twitter hopes to become by 2023. We then talk about the share of tweets that come from young people and the appeal of Twitter Blue now that it includes ad blocking service Scroll. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Since Apple’s AppTrackingTransparency (ATT) framework in iOS 14.5 took effect in late April, Facebook has experienced steadily worsening data loss as iOS users have adopted the update.

On today's episode, we discuss the most interesting takeaways from Snapchat's Q3 earnings, how Apple's iOS changes are affecting Snapchat, and where the social media company will be by the end of the year. We then talk about where people prefer to follow their favorite brands and how concerned Instagram is about losing young people. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Snap misses Q3 revenue goal by $3 million, citing iOS privacy changes: The platform’s bottom line was affected by supply chain issues and changes to app tracking via Apple, foreshadowing a rough quarter for other social platforms.

But as mobile minutes for OTT services increase, so should spending within mobile. “Whether in the living room or on the move, mobile is an increasingly important component in the OTT mix,” said Katie Madding, chief product officer of Adjust. In 2021, more OTT video should occur on mobile for three reasons. First is the growth of ad-supported video-on-demand (AVOD).

“iOS developers are winners since they now have more options for collecting revenue from users without paying commissions to Apple,” he said. “Appeals and further regulatory rulings may still force Apple to make bigger changes down the line.”.

In every continent except Oceania, Android accounts for a greater share of smartphone web traffic than iOS.

Today’s smartphone users can choose from millions of mobile applications. But with so many apps available, user acquisition can be challenging for app developers, and analytics-based engagement and retention strategies are critical.

Mobile messaging app adoption accelerated in 2020, particularly in the early months of the pandemic, as housebound consumers sought out ways to stay connected with friends and family.

Facebook is challenged by iOS ad measurement problems: As it reinvents how it measures ad effectiveness, the platform could see some ad dollars shift elsewhere.

Mobile advertisers are watching the developments with trepidation. “By far, the most impactful thing that will happen to the mobile ecosystem in the past 15 years is Apple deciding to hide its mobile tracking ID, along with the corresponding lack of optics that it provides for the entire mobile ecosystem, independent of vertical,” Consumer Acquisition’s Bowman said.