Argentina and Mexico will be the only two countries whose retail mcommerce markets will see growth taper off into the single digits in 2024 and 2025. Insider Intelligence subscribers can learn more about retail ecommerce trends in Latin America by reading our July reports:. Latin America Ecommerce Forecast 2021. Global Ecommerce Forecast 2021.
As brick-and-mortar stores remained shuttered, ecommerce quickly became the channel of choice for many consumers in Latin America. In turn, retailers quickly shifted their attention toward online sales channels to keep pace with consumers’ growing appetite for online shopping.
eMarketer senior analyst Bill Fisher hosts senior forecasting analyst Cindy Liu, research analyst Man-Chung Cheung, researcher Xiaodi Xu, and research analyst at Insider Intelligence Matteo Ceurvels to discuss holiday shopping around the world. They talk about the origins of Thanksgiving weekend shopping, why China's Singles' Day is the largest shopping holiday in the world, and how the Buen Fin in Mexico is adapting in 2020.
This report provides a regional and country-by-country analysis for retail ecommerce and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, Chile and Mexico. It also examines emerging trends and key drivers fueling regional market movements.