Merkle. Rival IQ. Socialinsider. SocialPubli. Sprout Social. Tinuiti. Variety Intelligence Platform. YouGov.

Merkle. Mindshare. Morning Consult. NewsGuard. NewsWhip. Pew Research Center. Pivotal Research Group. Socialbakers. Standard Media Index (SMI). The German Marshall Fund of the United States. The Information. Tinuiti.

Merkle. Pacvue. Tinuiti.

Ugam, a Merkle Company.

Merkle. Northwestern University's Intent Lab. UK Office of Communications (Ofcom). Performics. Pew Research Center. Pivotal Research Group. Sapio Research. SheerID. University of California Berkeley School of Law. Winterberry Group.

When the pandemic forced a retail client of ad agency Merkle to close its stores, like many other retailers, it pivoted toward ecommerce. Merkle used social listening “to help the client figure out what types of products customers are looking for and what types of products they should be adding to the website as quickly as possible,” Talerico said.

“Companies are not sure what to buy or if they should buy, and many have paused or shifted their budgets,” Merkle | DWA’s Rivers said. But she also noted that buyers are still researching. “We see intent, and many buyers are still actively in the research phase of the buying cycle. They are extending it by a few months, but some will buy when this finishes.”.

“B2Bs won’t be able to just rely on third-party cookies to target audiences,” said Izzie Rivers, chief strategy officer at Merkle | DWA. “We won’t be able to buy data sets anymore, and walled gardens like Facebook and LinkedIn are getting higher. This is an opportunity for B2Bs to accelerate their first-party data collection and sort out their data lakes and data management.

“Our research indicates that consumers are looking to be engaged amid the pervasive negativity and isolation,” said Emily Anthony, senior director of media services at Merkle. “They want to be connected and uplifted, demonstrating preference for brands taking action and doing good.”. Ad messaging will have to stay flexible.

Merkle. Mondo. Oracle. Periscope by McKinsey. Pymnts.com. Salesforce. Sidecar. SparkToro. StatCounter. Sumo Heavy. Tinuiti. Visa. Voicebot. Voices.com. Watermelon Research. Wunderman Thompson. YouGov.

“As data starts to get pulled back, the ability for brands and technology companies to deliver the same quality feed I experience today starts to be impacted,” said Emily Anthony, director of media services at Merkle. Consumers themselves rank real-time location targeting relatively low in prompting a desired action, at least compared with other behavioral or contextual targeting.

This report will give an overview of account-based marketing (ABM) and dig deep into the fundamentals of building a mature, revenue-driving ABM practice.