NOV 6, 2018
In this webinar, eMarketer moderates a Tech Talk Tuesday presentation featuring Cvent’s Myllisa Patterson, senior director of marketing, and Stefani Hass, senior manager of demand gen. They show you how to identify and act on digital breadcrumbs left by your event attendees so you can build robust prospect profiles and transform leads from net new to sales ready.
JUL 13, 2017
Marketers’ push for a more omnichannel, audience-centric view inevitably requires them to rely on a host of technologies and data sources to best understand their customers. Integrating all that data and managing it, however, poses significant challenges. Topics in this webinar include: Why there’s an industry-wide shift toward an audience-centric view, and how marketers are responding; What main data types marketers are identifying and integrating, and the technology used to do so; What obstacles remain for proper data management, including collecting and organizing data, integrating technologies and managing an organizational rollout.
JUL 14, 2017
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Lauren Fisher outlines the issues involved in data management, and the ways that marketers can think about, organize, integrate and analyze data to shift their focus from channels to audiences.