Players like Magazine Luiza, Mercado Libre, and Via are already on track to do so, while retailers like Liverpool and Walmex lag in this regard. Read the full 2022 Latin America Retail Ecommerce Players Update report.
Print media still reaches more than half of internet users, too; 56.3% of those polled in H1 2021 had read a print newspaper in the month prior and almost as many (52.8%) had read a print magazine. Newspaper penetration was highest in middle-income homes (63.5%), but magazines were most popular in suburban households (63.8%).
Mobile became the preferred channel for digital back in 2016, but this year mobile will boast as much spending as TVs, CTVs, desktop/laptops, newspapers, out-of-home, radio, and magazines combined. In another first, mobile will account for more than 75% of all digital advertising this year.