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  • Chart
     | 
    APR 19, 2021
  • Report
     | 
    OCT 15, 2020

    More unusually, PC penetration was above 80%, and reached 89.4% among affluent respondents. Tablet penetration was comparatively low, however, at 34.2% overall. Some 44.0% of respondents owned a smart TV, with penetration passing 51% among those ages 45 to 64. Affluents recorded the highest ownership at 57.3%. Several advanced devices haven’t taken off in Israel, though.

  • Report
     | 
    OCT 15, 2020

    Affluents were more likely to own smartphones and PCs. Ownership of tablets also remained high among respondents in the most affluent households (36.0%), but they have never really appealed to a significant share of internet users in Japan. Penetration across demographics was just 27.5% in H1 2020, a slight decline from last year. Smart TV ownership was also markedly low at 7.5%.

  • Report
     | 
    OCT 15, 2020

    As in H1 2019, more than two-thirds of affluent respondents were print newspaper readers. Engagement was also higher in urban and rural areas than in the suburbs. Magazine readership, by contrast, posted significantly lower penetration this year, at 50.5% overall. Again, readership was higher than average among older respondents (67.9%), affluents (59.0%), and rural households (53.3%).

  • Report
     | 
    OCT 15, 2020

    That said, older internet users, affluents, and city dwellers posted much higher response rates.

  • Report
     | 
    OCT 15, 2020

    Affluent respondents also overindexed for this behavior. Subscription video-on-demand (SVOD) services such as Netflix similarly posted a major gain in viewers, as overall penetration rose from 52.3% last year to 60.5% in H1 2020.

  • Report
     | 
    MAR 31, 2021

    Traditional wealth managers largely target the wealthy—ranging from the mass affluent to ultra HNWIs—who are typically older and accustomed to offline customer relationships: Baby boomers hold the majority of US wealth, with $61.94 trillion—nearly twice as much as Gen Xers at $31.19 trillion and over 10 times millennials’ wealth of $5.96 trillion.

  • Report
     | 
    OCT 15, 2020

    But ownership did pass 10% among internet users in affluent homes and those ages 35 to 44. The share of internet users who owned a smart TV climbed only marginally, from 43.3% in H1 2019 to 44.9% in H1 2020. However, ownership passed 50% among respondents ages 45 to 54 and those in middle- and high-income households.

  • Report
     | 
    OCT 15, 2020

    Respondents in affluent households registered penetration of 14.7%, though, and 13.2% of those 25 to 34 also owned one.

  • Report
     | 
    OCT 15, 2020

    However, penetration rates for smartwatches and smart home devices were significantly above average among males, younger adults, and respondents in affluent households.

  • Report
     | 
    OCT 15, 2020

    Predictably, ownership was more common (16.8%) in affluent households. Singapore also continued to post relatively low ownership of game consoles in H1 2020 at 19.7%. As in 2019, males and internet users in urban and affluent households were more likely to own a console. This year, respondents ages 35 to 44 also overindexed for this metric.

  • Report
     | 
    OCT 15, 2020

    Again, penetration was higher among females and adults 35 to 44 and peaked among affluents (26.1%). Almost half (48.8%) of internet users polled in Turkey in H1 2020 had used voice search during the prior month. That share was above 50% among respondents ages 16 to 44 and those in affluent households.

  • Report
     | 
    OCT 15, 2020

    Even the most affluent individuals were increasingly doing without these three devices. The same trend was evident with respect to smart home devices like smart appliances or remotely controlled security systems. In H1 2019, 15.7% of internet users polled owned at least one smart home product; as of H1 2020, that share was 13.5%.

  • Report
     | 
    OCT 15, 2020

    Only internet users in affluent households posted a substantially higher share, at 11.5%. Voice search experienced a rather hesitant start. More than 20% of internet users polled last year said they had used a voice assistant in the prior month. In H1 2020, that share declined to 19.7%. But uptake was higher among individuals in affluent households (24.5%) and respondents ages 16 to 24 (33.1%).

  • Report
     | 
    OCT 15, 2020

    Respondents 16 to 34 and those in affluent households were most likely to be smartwatch owners. Some 13.4% owned a smart wristband. But no other digital devices were owned by more than 10% of respondents. Only 6.2% had a smart home product, such as a remotely controlled security system.

  • Report
     | 
    OCT 15, 2020

    In addition, nine in 10 affluents streamed video content of some kind in the prior month. Such discrepancies were even more pronounced when it came to subscription video-on-demand (SVOD). Across Ireland, penetration of services like Netflix and Amazon Prime Video rose almost 7 percentage points year over year (YoY) to 79.2%.

  • Report
     | 
    SEP 15, 2021

    Appealing to affluent consumer segments. Neobanks are actively targeting the affluent. Aspiration, for example, has plastered billboards across trendy New York and Los Angeles neighborhoods that attract high-income, young professionals, proclaiming “Clean rich is the new filthy rich.”. What Incumbents Stand to Lose.

  • Report
     | 
    OCT 15, 2020

    Barely one in 10 internet users polled in H1 2020 owned a smart home item, though penetration reached 15.6% among affluent respondents.

  • Report
     | 
    OCT 15, 2020

    The reach of both newspapers and magazines remained higher in more affluent households, too. Broadcast radio also showed some signs of attrition. Yet penetration was still healthy, at 80.8%. As in the past, older internet users and those in affluent homes were more likely to be radio listeners than younger respondents and those with lower incomes. Attention is focused on smartphones, PCs, and tablets.

  • Report
     | 
    OCT 15, 2020

    It’s also no surprise that usage was highest (24.1%) in the most affluent homes. But ownership was also above 20% among internet users in suburban households and those ages 16 to 24.

  • Report
     | 
    OCT 15, 2020

    Most internet users in this comparatively wealthy country have a smartphone, a PC, and a tablet. More than 96% of internet users ages 16 to 64 polled by GlobalWebIndex owned a smartphone in H1 2020—a marginal increase since H1 2019. Just 5.2% of respondents owned a feature phone—though ownership was double that (10.4%) in the oldest age group (55 to 64).

  • Report
     | 
    OCT 15, 2020

    Nearly 73% of affluent internet users owned a PC, as well. Similarly, tablet penetration was notably greater among web users in high-income households (44.9%) compared with the national average (34.1%). Females and older internet users were more likely to own a tablet, too.

  • Report
     | 
    OCT 15, 2020

    Respondents in the 16-to-24 age bracket were least likely to engage with traditional print and radio formats, while usage was higher among older cohorts and the affluent. Several well-established options for time-shifted TV viewing declined YoY.

  • Report
     | 
    OCT 15, 2020

    Tablet penetration also declined year over year, from 24.5% to 22.3%—though ownership remained higher among older and more affluent respondents, and among females. Time spent with PCs and tablets fell sharply, from 3:37 to 2:52. Social networking accounted for the third-longest period of media engagement daily, at 2:36.

  • Report
     | 
    OCT 15, 2020

    That said, tablet penetration was notably greater among several audiences favored by advertisers, including those in more affluent homes (56.3%) and adults 35 to 44 (50.3%). PCs and tablets did claim more total media time each day than smartphones, according to GlobalWebIndex, though both had risen markedly since H1 2019.

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