Several factors unique to China drive this robust digital video viewership: better content selection on OTT services than on cable TV, the population’s mobile-first mindset, and high rates of smart TV adoption.

Here's how automation functions on local and national television:. Local TV. In the US, TV ad transactions across the 210 local markets are, for the most part, still conducted manually. Much of this process is facilitated through a series of emails and phone calls between buyer and seller.

Funded by a license fee, the corporation’s media footprint covers everything from national and local TV and radio, to most-all digital properties—all without advertising. It’s stated mission is “to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain.”.

A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.