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  • Chart
     | 
    OCT 6, 2021
  • Chart
     | 
    OCT 6, 2021
  • Report
     | 
    JUN 28, 2021

    And the latest hot trend in social commerce in the US—livestream shopping—is also a page directly out of China’s playbook. Trend in Focus: Livestreaming Commerce. Livestreaming was an existing trend that gained newfound relevance during the pandemic.

  • Article
     | 
    APR 4, 2022

    As the platform continues to rise in popularity and penetration among Millennials and Gen Z, it’s leaning into other formats such as shoppable livestreams and in-app buying. In 2022, TikTok will capture more social commerce spending, as new shopping capabilities drive incremental sales growth from existing buyers and help convert non-buyer TikTok users into customers. Click here to watch the webinar.

  • Article
     | 
    APR 4, 2022

    As the platform continues to rise in popularity and penetration among Millennials and Gen Z, it’s leaning into other formats such as shoppable livestreams and in-app buying. In 2022, TikTok will capture more social commerce spending, as new shopping capabilities drive incremental sales growth from existing buyers and help convert non-buyer TikTok users into customers. Watch this discussion to learn:.

  • Article
     | 
    APR 25, 2022

    Prime Video is rebooting Japanese shows and livestreaming the World Bantamweight title fight in June, to win over audiences in Japan. Why it matters: US streaming giants are making bold moves to garner more subscribers: YouTube renewed its deal with Major League Baseball to stream live sports, Warner Bros.

  • Article
     | 
    MAY 9, 2022

    Meanwhile, TikTok is looking to other competitors, including Twitter with the introduction of a Repost function, Snapchat and Instagram with Stories, and Twitch with desktop livestreaming software. Looking ahead: While TikTok's time spent will be tip top this year, the app's US ad revenues won't surpass YouTube's just yet.

  • Article
     | 
    MAY 3, 2022

    Still, growth has remained positive over the past few years, and time spent online will continue to grow as internet habits developed during the pandemic, including ordering food, listening to digital audio, livestreaming, and watching connected TV, stick around. Time spent with smartphones is also on the rise in China, and much like time spent online, lockdown-related behaviors are here to stay.

  • Article
     | 
    APR 1, 2022

    TikTok is also rapidly releasing new features to drive more in-app buying, including mini storefronts, product links, and the ability to integrate product catalogs into select ad formats and livestreaming. That will help it capture more social commerce spending.

  • Article
     | 
    MAR 24, 2022

    Looking forward: YouTube is already a leader when it comes to non-TV digital video like live streaming, and it leads all social media platforms in time spent. But many of the most popular shows of the moment—including older shows like “The Office” whose clips have historically reached millions of views on the platform—are now locked exclusively behind competing streaming services.

  • Article
     | 
    MAR 9, 2022

    Undoubtedly, Amp is taking lessons from its cousin Twitch, Amazon’s live streaming service, on its growth strategy. It’s not clear what opportunities Amp presents for Amazon Music Unlimited upsells; the service is priced at $7.99 per month. If Amp succeeds, it could be monetized via advertising in the near future.

  • Article
     | 
    MAR 8, 2022

    TikTok has temporarily restricted users in Russia from live streaming and uploading new videos to its platform. TikTok said it was doing so in response to Russia’s “fake news” law that could lead to arrests of people spreading misinformation. Samsung, the leading smartphone seller in Russia, suspended shipments of smartphones, consumer electronics, and chips to Russia, per Bloomberg.

  • Report
     | 
    DEC 3, 2021

    Douyin has also emerged as a leading platform for livestream shopping, still nascent in the US but gaining interest among marketers and retailers. There’s not much that’s short about livestreaming. Instagram is closing the distinction between short and long video on its platform. When it shuttered the ill-fated IGTV app in October, it paved the way for video to be just video on Instagram.

  • Report
     | 
    NOV 15, 2021

    Stay-at-home orders, social distancing, quarantines, and a lack of live sporting events have led to a surge in livestreaming, of everything from gameplay to the viewing of gameplay. As of January 2021, 38% of 12- to 34-year-olds said they watch video game livestreams as they’re happening, a significant jump from 26% in 2020 (Edison Research and Triton Digital).

  • Article
     | 
    FEB 25, 2022

    Article: Where to reach livestream viewers on social media. Article: Facebook’s metaverse future gets a reality check from declining user numbers, record losses.

  • Article
     | 
    FEB 22, 2022

    Article: Where to reach livestream viewers on social media. Article: TikTok, Instagram influencers criticize creator payment programs.

  • Article
     | 
    DEC 2, 2021

    The power of livestreaming drove conversions. Top influencers Austin (Jiaqi) Li and Viya drove a combined RMB 20 billion ($2.90 billion) worth of sales during livestream marathons lasting a dozen hours or so each, with Li’s session alone drawing 250 million viewers. Short-video apps Douyin and Kuaishou also reported increased brand usage and user engagement with livestreams.

  • Report
     | 
    JUN 2, 2020

    Well into the pandemic, consumers still say they are spending more time with social media. Activities like live streaming, video chatting and gaming are drawing some of them in.

  • Article
     | 
    AUG 9, 2021

    A promising retail avenue: For marketers struggling to find new digital buyers in China, livestreaming opens the door to shoppers who crave in-store experiences amid the pandemic.

  • Report
     | 
    MAR 30, 2020
  • Audio
     | 
    JUL 22, 2021

    On today's episode, we discuss what it's like to launch an ecommerce business unit during the pandemic and how customers are changing. We then talk about livestream ecommerce's US entry point, how to solve the fitting-room dilemma, and how seriously we should take retailer rental services. Tune in to the discussion with ecommerce general manager for the Americas region at Tekmovil Cristian Serrano and eMarketer senior analyst Matteo Ceurvels and analyst at Insider Intelligence Blake Droesch.

  • Article
     | 
    JAN 28, 2022

    The music industry’s opportunity: Twitch’s roots are in video game livestreams, but its nongaming categories like “Just Chatting” are among the most popular on the platform. For instance, many artists broadcast live music on these Twitch channels throughout the pandemic when they were unable to perform in-person shows.

  • Report
     | 
    NOV 22, 2021

    Retailers Will Rely on Micro-Influencers to Build Livestreaming Platforms. Retailers are enthusiastic about hosting livestreams on social and video platforms but also have ambitions to create platforms of their own—and they are relying on micro-influencers to supply a steady stream of content. Amazon Live offers influencers a commission on products they feature during onsite livestreams.

  • Report
     | 
    FEB 1, 2022

    The resulting growth in retail media provides more advertising options to marketers, as do ecommerce apps and increasingly popular livestreaming commerce scenarios. Meet and Interact with Consumers on Social Media.

  • Article
     | 
    MAR 2, 2022

    Chinese tech companies of all sizes are rushing into the metaverse, seeing it as an exciting and new business opportunity as well as a potential market disruptor not seen since short video and livestream shopping. Roughly 1,600 firms had applied for 11,000 trademarks with the Chinese word for metaverse (yuan yuzhou) in them by the end of 2021, per The Economist.

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