JUN 5, 2019
Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.
JAN 21, 2020
This year, we expect a raft of competitors—from startups like Firework to legacy players like Instagram and Facebook—will attempt to take on the short-form video app, which is owned by Chinese internet giant Bytedance. Instagram is a particularly large threat; it recently added new tools to its Boomerang looping-effect feature that mimic similar features on TikTok.
OCT 20, 2020
Instagram is already well penetrated among its core 18-to-34 demographic (it will be used by 68.0% of internet users ages 18 to 24 and 76.6% of those ages 25 to 34 this year), and although it has rolled out new features recently, such as shopping tools and the TikTok-like Reels, we think those will be less likely to bring new users than to keep existing ones engaged.
AUG 14, 2020
DEC 9, 2020
Given the huge growth of TikTok this year, as well as the launch of Instagram’s Reels, YouTube’s Shorts, Snapchat’s Sounds, Triller, and other apps that mimic TikTok, we can now say that social entertainment has not only stuck around, it is the future of social content and communication.
JAN 15, 2020
Those include startups like Firework, which has drawn acquisition interest from Google, as well as Instagram’s Reels app (now testing in Brazil). Facebook’s Lasso, another competitor, hasn’t gained much traction yet, but no one should write the company out of the picture yet.
MAR 28, 2019
These companies will collectively reel in a little over three-fifths of the $79.82 billion spent on digital ads in China this year. We estimate that Alibaba’s digital ad revenues will reach $26.00 billion, Baidu will capture $12.26 billion, and Tencent will take in $10.15 billion.