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  • Report
     | 
    MAR 17, 2021

    Much of this content was also viewed during livestreams, which became a place for consumers to interact with gaming influencers and other GVC viewers, adding a social element that many were missing while spending more time at home. Increased GVC viewership spiked across Facebook Gaming, Twitch, YouTube Gaming, and Microsoft’s (now-defunct) Mixer throughout 2020.

  • Report
     | 
    JUL 21, 2021

    The explosion in vertical video is creating both opportunities and challenges for the Story format. Stories are evolving quickly on Instagram and remain a top venue for influencer activations. But Twitter’s decision to kill off Fleets shows they aren’t popular on all platforms.

  • Article
     | 
    MAR 24, 2021

    Once relegated to the children’s market, virtual characters are entering the mainstream in China. Fictional as these digitally rendered avatars may be, they hold real jobs, from pop star to influencer, to even news anchor. And they’re becoming increasingly interactive and humanlike, thanks to improvements in technologies such as AI, motion capture, and virtual reality (VR). Recent advancements in augmented reality (AR), in particular, have enabled virtual avatars to step out of social media and make live appearances alongside flesh-and-blood celebrities.

  • Report
     | 
    FEB 11, 2020

    Fraud is all about opportunity, and as money has flowed from marketers to influencers it’s unquestionably been a chance for fraudsters to reap rewards. How big influencer fraud is, however, is very much an open question. For one thing, we don’t have reliable estimates of spending on influencer marketing.

  • Article
     | 
    JUN 12, 2020

    Originally built to attribute compensation on last click, affiliate technology is evolving toward more sophisticated monetization, such as a pay-for-outcome model that rewards influencers for their role in the consumer journey.

  • Article
     | 
    JUN 10, 2021

    Post-pandemic discretionary spending is also likely to boost nonessential gadgets and home goods. Third-party sellers should take advantage of Prime Day deals that promote small business. Amazon’s continued efforts to grow its marketplace sales by promoting small business has created specific deals for third-party sellers.

  • Report
     | 
    AUG 4, 2021

    Influencers will grow only more important. As in-store browsing becomes less frequent, retailers will need to build relationships on mobile. This means more investments in the retail mobile experience, but it also means a heavier reliance on influencers, who already have a relationship with users.

  • Article
     | 
    FEB 21, 2021

    “Why would brands spend more time and money on large-scale productions when this option exists, particularly in a world where content must be created and shifted quickly?”.

  • Video
     | 
    SEP 30, 2019

    Q: What global trends do you see around video influencers? In an IAB and Advertiser Perceptions poll, seven out of 10 US agency and marketing professionals advertise in influencer videos, and 43% expect to spend more on the format in 2019.

  • Article
     | 
    APR 13, 2021

    Influencers have also been active in the affiliate channel in recent years. In effect, the affiliate channel now offers marketers considerably more premium and engaging content partners than what was historically available. “The affiliate space has evolved well beyond transactional campaigns with a rewards type of partner.

  • Report
     | 
    SEP 5, 2019

    Revenue share: Creators that use Ad Breaks get 55% of revenues from the ads shown in their content. Fan subscriptions use a somewhat complicated revenue sharing arrangement in which creators earn 70% of subscription revenues, minus taxes and fees. The remainder of the revenues goes to the mobile platform partner (if the subscriber is acquired on mobile) in year one of a subscription.

  • Audio
     | 
    FEB 28, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Lucy Koch and forecasting analyst Eric Haggstrom discuss generational consultants, executive changes at Disney, the rising fortunes of music streaming and the role of social media influencers in politics.

  • Article
     | 
    JAN 13, 2021

    With user-generated and influencer-driven content on the rise, and tied ever closer to performance marketing, there will be pressure on marketers to get better at measuring influencer impact. This may convince more brands to embrace micro-influencers, who often generate a better ROI than do macro-influencers, whose audiences are more diffused.

  • Report
     | 
    MAR 28, 2019

    Commissions can also be made based on digital sales driven by online celebrities or key opinion leaders (KOLs), which are similar to influencers in the West. Other revenues can be derived from virtual gifts, usually sent to online celebrities, purchased by users on the platforms. Video-on-Demand (VOD) Services Still Depend on Advertising.

  • Report
     | 
    JAN 25, 2021

    Of course, some of the increase in meme engagement is simply due to the fact that people have been spending more time on social media in general than they were before the pandemic. Our latest forecast shows that average daily time spent on social networks by US adults rose by 16.4% last year, to just over 1 hour, 5 minutes per day.

  • Audio
     | 
    FEB 25, 2020

    eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch recount their experiences interviewing 16 social media creators about how they approach brand partnerships, which platforms are working for them and influencers' role in the purchase process.

  • Report
     | 
    DEC 22, 2020

    While digital upfront spending was up, TV upfront spending declined significantly. This season’s upfront TV ad spending could be down between 15% and 20%, according to Variety. The unpredictability of sports programming, prolonged content production shutdowns, and uncertainty over making long-term marketing investments made upfront TV buying less appealing to advertisers this year.

  • Report
     | 
    DEC 31, 2020

    Previously, brands had to wait for an influencer to organically post content before they could amplify it, but now brands can send a request to an influencer directly to create the ad on their behalf. Influencers are able to approve the branded content ad before it is published. Branded content ads in Stories can now include tappable elements, like @mentions, hashtags, and location.

  • Report
     | 
    FEB 24, 2021

    As a workaround, some campaigns have turned to influencers. While influencers generally also only help target specific groups of people (their followers), they tend to have very engaged user bases. “Influencers are the new journalists as far as their audiences are concerned,” said Mary Keane-Dawson, group CEO at influencer marketing agency Takumi.

  • Report
     | 
    JUL 27, 2020

    Influencer Collaborations: It’s common for marketers to work with popular gaming influencers to establish their brand within the space.

  • Article
     | 
    NOV 4, 2020

    The uptick came from both celebrities and influencers who were broadcasting to huge follower bases, as well as from everyday users connecting with their friends and communities by streaming their quarantine life live. Read More:. 3 Key Trends Shaping the Media Landscape This Year. Streaming Services Spend Heavily on Marketing amid Pandemic.

  • Report
     | 
    SEP 9, 2021

    This Amazon business unit helped give rise to esports and will increasingly benefit from the growing popularity of game streams and the influencers who create them.

  • Report
     | 
    MAR 31, 2020
  • Article
     | 
    JAN 29, 2021

    Of course, some of the increase in meme engagement is simply due to the fact that people have been spending more time on social media in general than they were before the pandemic. Our latest forecast shows that average daily time spent on social networks by US adults rose by 16.4% last year, to just over 1 hour, 5 minutes per day.

  • Report
     | 
    JAN 14, 2021

    This is a great example of how a legacy brand that isn’t necessarily set up for D2C has been able to exploit this behavioral change because of its investment in influencers and digital and data.”. Other legacy brands have reaped D2C benefits, too. Levi Strauss & Co. saw in-store sales in Europe drop sharply during lockdowns, pushing regional revenues down 68%.

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