The Indian ecommerce market is rapidly growing: In the last year, online shopping has experienced a swift uptake in India, driven in part by COVID-19 lockdowns and other pandemic restrictions. A March 2021 survey found that nearly half of consumers in India preferred online shopping to in-person shopping in the prior 12 months.
India will be the fastest-growing ecommerce market this year. Although India’s total retail sales growth dropped dramatically in 2020, ecommerce is soaring. We expect digital sales to leap 27.0% this year, as more retailers launch or expand their online stores. That will lift the country to eighth place in the annual retail ecommerce sales table.