Incumbents also face pointed competition from niche-targeted neobanks that promote social justice as a key part of their identity, like Greenwood, which specifically caters to Black and Latino customers.

Apple’s CEO, Tim Cook, is the most recognizable gay executive in the US, though he doesn’t talk about that aspect of his identity that much in public. Behind the numbers: These moves mark an uncommon foray into a contentious political debate by one of the world's most valuable firms. But is the issue really that contentious?

As advertisers have cut down on how many demand-side platforms (DSPs) they work with, publishers have increased the number of their supply-side platform (SSP) partners. Lauren T. Fisher, executive vice president of business intelligence at research firm Advertiser Perceptions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company's latest wave of SSP research, why identity resolution is important, and what to expect now that cookie deprecation in Chrome has been delayed.

Customers need to verify the identity of recipients of outbound payments by providing the recipient’s name and additional bank information. Banks must clearly explain reimbursement decisions to APP fraud victims. The big takeaway: Details on the new UK bill haven’t yet been released, and so it’s yet to be seen how the bill will impact banks.

With its new digital identity verification feature, prospects don’t need to visit a branch to open a new account. Adoption of a similar offering by CIBC’s peers could further entrench incumbents against new entrants.

In an inspection that ended in late 2021, regulators discovered that, in some cases, WeChat Pay failed to enforce KYC and know your business rules, which are customer and merchant identity verification checks meant to prevent financial crimes. WeChat Pay was reportedly also found to have allowed transactions related to gambling and other illicit activities.

This move creates an identity based on job function instead of where they’re employed and suggests we’re going to be seeing similar efforts in other tech fields. Greater public awareness about labor issues in the tech industry, such as long hours, pay equity, and ethics concerns, will give workers who want to unionize more leverage.

Consumers ranked identities being stolen and used for account openings as their top concern, at 28%. Account takeover fraud, which entails exploitations of authentication steps, came in second at 26%. Card fraud placed third, at 22%.

One example that Martinez offered is of humans training computer vision algorithms during online verification processes which ask them to prove their identity by tagging various objects in images. Our Take. While AI-powered automation will replace inefficient processes—such as claims management in insurance—fears that AI will supplant skilled human workers are largely misplaced.

Using a CDP that can efficiently clean up customer identities can be immensely useful. 3. Identity matching. Once a customer’s identity has been clearly identified, companies still need to match the customer across interaction channels and internal customer data applications.

The trend: Brands are waking up to opportunities to cater to communities of different races, backgrounds, and identities in their products and ad spending, with more work to be done. Diversity and inclusion can positively influence consumers’ attitudes and behavior toward companies, an October 2021 report by researchers at Rice University and the University of Miami found.

In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, offered her perspective on the latest privacy developments, and shared best practices for advertisers to understand and reach audiences.

“There is diversity in Black Americans’ identity, which retailers need to recognize. Retailers that ‘package the surface’ may not address the real inequities that exist, which can end up offending people.”. The big takeaway: Inclusion is good business, and Black History Month offers retailers an opportunity to highlight the work of Black businesses.

David Cohen, CEO of the Interactive Advertising Bureau (IAB) joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss how digital advertising is adapting to changing times, including the growth of the connected TV ecosystem, developments in privacy regulation, the quest for marketing attribution, and the need for identity resolution in a post-cookie world.

Advances in cross-channel identity and measurement, as well as improvements in technologies used to determine who within a household is watching a CTV at any given time, will drive growth in programmatic CTV ad spending. Trend: Addressable Is a Bright Spot on the TV Dial. Linear TV advertising is no longer a growth industry, but the addressable portion is.

Marketers see third-party cookie deprecation as a near-term challenge, but this change also presents an opportunity to prioritize identity management strategies and quality data.

Neustar's Devon DeBlasio says that as brands step back and reevaluate marketing strategies during the coronavirus pandemic and beyond, they should also rethink the way they communicate consumer privacy and identity, given advancements in identity resolution.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring LiveRamp's Ian Meyers, senior product manager, identity. Ian will clear the air and review the variety of identity solutions in play, revealing why some are better than others for reach, measurement, accuracy, privacy, and security.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring BlueConic's Eric Gilreath, customer success engineer, Ali Paradiso, senior customer success manager, and Sam Ngo, director of product marketing. They will discuss what’s next for marketing programs and personalized customer experiences, and how technology choices matter when it comes to identity and engagement.

eMarketer pleased to moderate a Tech-Talk Webinar featuring Neustar's Devon DeBlasio, product marketing director, and Ryan Engle, head of product, customer intelligence, together with ActionIQ’s Zachary Van Doren, senior director of partnerships and alliances, and Florian Delval, director, technical product marketing. They discussed what data chaos is, and why true, unified identity is an imperative for brands.