JUN 17, 2021
According to a 2020 Anti-Defamation League survey of gamers identifying as LGBTQ+, Jewish, Muslim, African American, and Hispanic / Latinx, 28% who experienced online harassment said they avoided certain games based on their reputation for abuse, while 22% claimed to have stopped playing certain games altogether.
MAR 25, 2021
The pandemic has affected certain cohorts—seniors and Hispanics, Asian Americans, Native Americans, and Black Americans—more acutely. As healthcare entities contend with the fallout, it’s likely they’ll bolster SDOH initiatives to bridge widening health gaps.
SEP 15, 2021
Segments can be based on race or ethnicity (Latino-focused Fortú), job type (freelancer-focused Lili), or communities (immigrant-focused Majority). What Sets Top Neobanks Apart. US neobanks are pursuing a range of strategies in their efforts to drive account holder growth.
AUG 26, 2020
MAR 16, 2021
With that, we wanted to ensure we had a representative set of creators for this activation, and we did, including Asian, Black, Latinx, Middle Eastern, and white creators.”. Can they appeal to both existing and new potential customers?
NOV 12, 2021
Nearly a quarter (24%) identified as Hispanic of any race. This is higher than millennials, Generation X, and early baby boomers at the same age. Since Hispanics are one of the fastest-growing demographics in the US, we expect this percentage to increase over time (US Census Bureau).
NOV 16, 2020
It found 34% of total smart speaker users were using their devices more than usual because of the pandemic, with the highest increases among younger, Hispanic, and Black users. Only 5% reported using their speakers less.
NOV 25, 2020
These percentages were significantly higher among those who were Latino (85%), Black (79%), Asian or Pacific Islander (79%); LGBTQ (85%); millennials (77%); and teens (76%). At the other end of the spectrum, perennially noninclusive brands risk backlash from consumers who feel maligned or marginalized by them.
AUG 3, 2020
They’ve increased their usage of social media and digital video. Some have had no choice but to try telemedicine. But boomers’ increases in digital usage build from a below-average base. They underindex for using smartphones and social media and have been slow to adopt smart speakers and wearables. How digital are boomers in their shopping?
SEP 10, 2020
Other BLS data shows Black and Hispanic households disproportionately situated in lower-income brackets. Average income for Black households ($55,976) and Hispanic households ($64,866) was well below the overall US average ($81,220), while the figure for Asian households ($112,460) was well above average.
MAR 30, 2020
JUL 1, 2019
They also spend ample time on social media, but aren’t necessarily eager to engage companies and brands there. If you want to connect with Xers on social media, most of them can be found on Facebook. But be aware that Xers are alert to the privacy issues surrounding social media, which may mean they won’t be disposed to share personal information there. Read Next. Sources. AARP. Adobe. Advanis.
AUG 29, 2019
When responses were broken out by race and ethnicity, Hispanic internet users were somewhat friendlier to having their information collected for commercial use (though they were still generally against it).