For the most part, smaller and still-emerging digital ad players like Roku, Spotify, and Reddit will dominate the list of fastest-growing ad platforms. Google (17.3% growth) and Meta (12.4%) will be nowhere near the top 10, although their subsidiaries YouTube (25.0%) and Instagram (20.5%) will perform better. Google will be the first $200 billion ad company by 2024.

T-Mobile has attributed its extra 5G network capacity in offering lower pricing for mobile virtual network operators (MVNO) partners like Google Fi, Altice, Ultra Mobile, and EarthLink. T-Mobile is in a strong position to continue expanding its own 5G wireless network in the US as well, allowing them to seize a larger market share in both the subscription and prepaid 5G segments.

Soon digital ad buyers will no longer be wed to buying ads from the two largest digital ad sellers in the world—the duopoly of Google and Meta (formerly Facebook). Retail media networks offer a powerful alternative to the advertising ecosystems of these two giants since they allow brand advertisers to reach consumers while they are in a buying mindset. Predictions.

With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.

ByteDance properties Douyin and TikTok have been making waves inside and outside China for several years. Their combined spectacular growth will result in ad revenues of more than $30 billion for their parent company in 2022, leaving ByteDance in fifth place among ad publishers worldwide.

More partnerships between DOOH media owners and ad tech firms will broaden possibilities for regional and global advertisers—but creating arresting OOH visuals as part of a wider marketing strategy will remain a challenge. Shoppable DOOH ads are on the way; they will employ QR codes or other digital technologies to direct consumers to ecommerce options.

Google will use office space and other resources in Poland to help Ukrainian refugees, allowing nonprofits to provide legal and psychological aid from its Warsaw campus. Uber is providing free trips between Ukraine and Poland. Meta has prevented Russian state media from using its network to run advertising or make money.

Despite Amazon’s incredible 2021 and the fact that Facebook weathered the pandemic better than Google last year, Google will still expand its lead on its two most prominent competitors. By the end of the year, the ad revenue gap between Google and Facebook will be wider than at any time since 2016. A Huge Cohort of Digital Ad Minnows Are Growing Like Gangbusters.

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

Google restricts state-backed media:. Google has disabled access to Ukraine live traffic data in Google Maps, which journalists said could be used to track troop movements. And Saturday, it prevented state-backed media like RT (formerly Russia Today) and other channels from earning ad revenue on YouTube.

Apple earnings show how much its ad business has grown amid iOS 14.5: App Store search ads have benefited greatly from its privacy update—something advertisers have known for a while and regulators won’t be able to ignore for long.

Due to listener growth, advertisers no longer find digital audio advertising experimental.

Amazon lifts the veil over its advertising business: The retailer’s 2021 ad revenues outpaced YouTube’s and are poised for continued growth.

Meta’s earnings miss shows the vulnerability of its ad revenue model: The company could be in for a $10 billion hit from Apple’s privacy changes, and the rise of TikTok isn’t helping.