Programmatic transactions for digital display account for 86.4% of the market in Canada this year, even though global privacy reform and device tracking protections are making it more challenging to execute.
Comparative growth estimates for Amazon’s Prime Day sales worldwide this year ranged from 7% to 9%:. Morgan Stanley estimated Amazon’s sales worldwide reached $6.8 billion, up 9% from Prime Day 2020. Bank of America estimated Amazon’s sales worldwide reached $9.55 billion, up 7% from Prime Day 2020.
But the brand’s issuing business outside of China remains small relative to both its business at home and competitors worldwide as it angles for international reach. Broadening its acceptance network might be a way to attract further interest from partners abroad and could crack the door open for a larger global gain.