In a challenging year for advertising worldwide, Germany will experience a
slowdown similar to that of every other market we track. Germany’s digital ad
spending had grown at double-digit rates for each of the past three years, but
pandemic-disrupted 2020 will see that growth slow to just 0.8%.
An even bigger long-term milestone was the official launch of 5G services by all four major networks in the US, as well as the leading networks in China, South Korea, the UK, Germany and a handful of other countries. The arrival of 5G will enable all types of new services due to its higher network capacity, lower latency (lag time) and faster speeds.