On today's episode, we discuss how Americans' attention shifted in 2021 (and what that means for the year ahead), the promise of ultra-fast delivery, the ideal amount of ads you should show viewers, whether gaming is more popular than TV for Gen Z, Facebook testing giving more control of the newsfeed to users, the office of the future, how far away the average American adult lives from their mother, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

There Will Be More Gen Z Users on TikTok Than on Instagram This Year. By the end of this year, TikTok will have a larger number of Gen Z users in the US than that of Instagram. This year in the US, TikTok will have 37.3 million Gen Z users (born between 1997 and 2012) who access their accounts at least once per month. For comparison, Instagram will have 33.3 million users within the same demographic.

Report: US Generation Z Technology and Media Use. Article: Spotify deals with brand safety issues amid COVID-19 misinformation controversy. Article: Advertisers can now run clickable podcast ads on Spotify.

Report: US Generation Z Technology and Media Use. Article: Facebook’s metaverse future gets a reality check from declining user numbers, record losses. Article: Sony buying Bungie for $3.6B as frenetic consolidation trend in gaming continues.

On today's episode, we discuss whether Snapchat is consistently growing or coasting. "In Other News," we talk about what Snapchat's involvement in the metaverse might look like and why BeReal may be Gen Z's new favorite social media app. Tune in to the discussion with our Briefing director Jeremy Goldman.

While Instagram has tried to mimic the video app's format, Meta's app clearly lacks a certain cool factor among Gens Z. Looking ahead: We don't foresee a miraculous recovery for Facebook. User figures will fall to 177.6 million in 2024, where they will remain through at least 2026.

TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.

Snapchat Keeps Its Hold on Gen Z Even as They Age. Snapchat has long been hailed as the Gen Z darling, where young social media users could go to escape their parents (who were on Facebook). And as Gen Z grows up, they’re still sticking with the app. Snapchat will remain Gen Z’s most popular social app through 2024, and it won’t be TikTok that replaces it in 2025.

Nearly 400 million people in Latin America will use social networks in 2022. Facebook remains the region's biggest platform, but it will experience its slowest user growth on record this year as TikTok and Instagram make gains.