TikTok’s focus in Canada is on showing users content that follows local trends, Daniel Habashi, the company’s Canada general manager, told The Canadian Press for a November 2020 article. Despite the efforts to ban TikTok in the US, “our commitment to grow the platform locally is unchanged,” he said. Europe.

Ecommerce’s share of total retail in Canada is higher than we previously expected, as brick-and-mortar outlets are forced to shutter and online shopping becomes a necessity.

Canada. Social Commerce Will Get Checkout in Canada in 2022. Transacting from Facebook and Instagram Shops in Canada requires linking out to retailer sites, still the most common form of social commerce in most markets. Checkout capabilities exist on Shops in the US, including payment solutions such as Shop Pay from Shopify, but not in Canada.

One-third of boomers reported feeling “very lonely” during the pandemic, compared with 62% of Millennials and 65% of Gen Z respondents. The Complicated Medicare Factor. Having healthcare coverage readily available can be a major factor in boomers’ and seniors’ feelings of well-being.

Canada Is Ahead of the US in Instagram User Penetration. At just 11.8 million in 2019, Canada’s Instagram user base is about one-tenth the size of the US’s. But social network users in Canada are actually more likely than those in the US to be using Instagram. By the end of 2019, we expect 52.7% of social network users in Canada to use Instagram at least monthly vs. 52.4% in the US.

US and Canada. The US is Instagram’s largest market, and the number of users in the country will continue to rise. But even with the effects of the pandemic, the US growth rate will be the slowest worldwide due to already widespread usage among Instagram’s core demographic. User growth in Canada will be stronger, but still below the worldwide average.

Canada is slightly ahead of the US in the percentage of social network users on Facebook. In 2019, Facebook’s share of social network users will reach 87.8% in Canada, vs. 83.9% in the US. Europe. Facebook is on a downward trend in Western Europe.

Canada trails only Japan worldwide across a variety of Twitter penetration metrics: About one-fifth of the population (22.1%), a quarter of internet users (25.0%), and more than a third (35.2%) of social network users in Canada use Twitter. Compared with the US, Twitter adoption in Canada is significantly higher.

Canada Mobile Banking Emerging Features Benchmark, of the top seven Canadian financial institutions. Key Findings. Chase jumped to the top from sixth place last year, beating U.S. Bank by 5 points. Together, the two banks led all but one category. This year, the average score among the top 10 FIs in our study was 51 out of 100 points, down from 70 points in 2020.

Among Gen Z respondents only, that figure was 81%, on par with YouTube. Facebook Messenger, the only mobile messaging app per our definition on the list, was cited by 49% of adults and 30% of Gen Zers.

US and Canada. The US accounts for the lion’s share of Snapchat users. As a result, the decelerating growth in the country means North America, which we define as the US and Canada, will see only a modest increase in the number of Snapchat users, too. This is despite a better-than-expected bump in Canada. Mixed fortunes mean modest growth overall.

In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.

US and Canada. The pandemic caused an unexpected surge in users in the US and Canada in H1 2020, but that trend has started to reverse. Those gains were enough to slightly boost our full-year forecast, however. Facebook will close the year with 197.8 million users in the US and Canada, up 3.0% from 2019. The social network hasn’t been able to stem preexisting declines among younger users. 

Of total smart speaker users this year, we anticipate that 21.6% (14.5 million) will be Gen Zers, 41.8% (30.5 million) will be millennials, 33.5% (21.9 million) will be Gen Xers, and 20.4% (14.5 million) will be boomers.

Facebook Neighborhoods is only available in Canada currently, but Facebook said it would be rolling out to select US cities soon. Marketer Takeaway: There’s no word yet on if or how Facebook plans to monetize Neighborhoods, but based on Facebook’s emphasis on privacy in its blog post, it’s likely to tread carefully.

The US is a core country for Snapchat, and though Canada is also considered an important market, it doesn’t attract as many social network users. In 2019, 27.9% of social network users in Canada will go on Snapchat, compared with 39.2% of those in the US. In both countries, though, these proportions will barely budge over the forecast period.

A survey conducted in October 2020 by market research company The NPD Group found that mobile gamers (using either smartphones or tablets) in the US and Canada who were 45 and older grew by 17%, while mobile gamers between the ages of 25 and 44 grew by 13%, which were the two highest growth rates across all age groups.

The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.

In November, the company started hiding likes on other people's posts for select users in the US and all other countries where Instagram is available, expanding on a test that initially launched in Canada in April.

Facebook’s US and Canada ad revenues came in at $40.58 billion in 2020, up from $33.49 billion in 2019. The US and Canada accounted for roughly 48.2% of Facebook’s total ad revenues last year. Facebook’s revenue guidance for 2021 was vague: The company said it expected YoY growth in total revenues “to remain stable or moderately accelerate sequentially” in Q1 and Q2.

Facebook’s US and Canada ad revenues came in at $9.99 billion, up from $8.32 billion in Q3 2019. The US and Canada account for roughly 47.1% of Facebook’s worldwide ad revenues.

Facebook added 5 million DAUs and the same number of MAUs in the US and Canada in Q1, its largest gain in the region in at least 2 years. It now has 253 million MAUs and 195 million DAUs, with the DAU/MAU ratio at 77%. Pinterest:.

GlobalWebIndex also found in its August 2019 study that roughly one in five of the Gen Z and millennial respondents had made a purchase inspired by an influencer or celebrity post on social media in the past month. GlobalWebIndex defined Gen Zers as those ages 16 to 22 and millennials as those ages 23 to 36.

That was the most-cited response across all three generations surveyed, except Gen Z, who were more likely to spend it on other purchases (51%). The trip cancellations and postponements led to steep declines for the travel industry in Q1 2020.