We expect there will be 159.1 million monthly mobile phone gamers in the US this year, up 1.2% from 2020. That’s 89.5% of all US digital gamers, making mobile phones the leading device by a significant margin.
“The one category that has been steadily very strong has been gaming,” Klimenko said. “It’s driving app usage and installs across the platform and has been steadily up throughout the lockdown.”. We estimate that overall gaming ad revenues will grow roughly 10% in 2020 to $3.61 billion, with the bulk of this spending in mobile.