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| FEB 8, 2022
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| FEB 8, 2022
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| FEB 8, 2022
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| FEB 8, 2022
Article
| JAN 5, 2022
Samsung smart TVs will bring video games to users this year: The connected TV (CTV) manufacturer partners with several game streaming services in a move that could spur similar features from rivals.
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| JAN 27, 2022
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| JAN 25, 2022
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| JAN 25, 2022
Article
| DEC 22, 2021
Among US gamers, PlayStation Now and Xbox Game Pass are the most popular video game subscription services, used by 21% and 18% of those ages 18 and older, respectively.
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| JAN 20, 2022
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| JAN 20, 2022
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| JAN 20, 2022
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| JAN 20, 2022
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| JAN 20, 2022
Article
| DEC 15, 2021
Among US gamers, Facebook Gaming is the most popular destination for viewing live gameplay, with 42% watching esports and other gaming livestreams on the platform.
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| JAN 12, 2022
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| JAN 6, 2022
Article
| DEC 9, 2021
Gaming will make up the large majority of mobile app spending, report shows: Mobile game spending will increase 12.6% worldwide this year, but its overall share of in-app spending is on a slight decline.
Audio
| DEC 10, 2021
On today's episode, we discuss how Americans' attention shifted in 2021 (and what that means for the year ahead), the promise of ultra-fast delivery, the ideal amount of ads you should show viewers, whether gaming is more popular than TV for Gen Z, Facebook testing giving more control of the newsfeed to users, the office of the future, how far away the average American adult lives from their mother, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.
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| JAN 3, 2022
Article
| APR 8, 2022
Smartphone is by far the most popular device for gaming, allowing advertisers to reach casual gamers who may not be inclined to pay for ad-free platforms. Last year, overall mobile gaming revenues saw a 34% increase, which shows gaming apps performed well despite Apple's Identifiers for Advertisers (IDFA) changes, as platforms leveraged their own in-app data tools to target ads effectively.
Forecasts
| MAR 15, 2022
Audio
| NOV 19, 2021
On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting the thumbs down, the best "working from somewhere" tips, a little-known secret about the Statue of Liberty, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.
Article
| NOV 18, 2021
Activision Blizzard faces calls from fans, shareholders, and industry figures for its CEO to resign: Widespread backlash against the gaming company suggests that consumers are paying more attention to corporate social responsibility and ethics.
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| APR 13, 2022