This year, France will have more than 38 million digital video viewers and more than 25 million mobile phone video viewers. Close to four in 10 digital video viewers will watch Netflix in 2019, thanks to a growth rate of more than 33% compared with 2018.
On average, adults in France will spend more than 10 hours each day with media in 2019. While viewing, listening and reading content digitally continues to displace traditional media, total time spent is reaching a plateau.
We neither forecast nor publish industry spend benchmarks for programmatic advertising, other than at a high level (that is, all the ad spending estimates that you can find in the latest report). Keep in mind, programmatic is a way of transacting—it’s not a channel—so a benchmark would have to incorporate everything from social ad spending to retargeting to open market buying, PMPs, etc.
eMarketer senior analyst Jasmine Enberg, forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss how COVID-19 could affect ad spending. What do we expect to happen? And what developments might get us to make revisions? They then talk about recent event cancellations, France's record fine of Apple and Starbucks' "to-go" model.