B2B digital ad spending growth in financial services outpaces the total digital ad market for this category, which will grow by 10.4% in 2020. B2B financial services digital ad spending will make up 11.2% of the sector’s overall digital ad market. Telecom. We forecast that B2B digital telecom ad spending will reach $1.15 billion in 2020, up 28.3% from 2019, when almost $900 million was allocated.
We expect a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).
This year, however, every industry will raise ad spending by at least 10%. Some will demonstrate massive rebounds, whereas others will hold steady or even rein in their growth. Retail, consumer product goods (CPG), and financial services still rule in digital ad spending. The retail industry has always led the US in this metric, and it will continue to do so this year with $47.59 billion in outlays.