The ecommerce giant has long been an industry leader in fast-shipping and fulfillment logistics, two factors that are crucial to grocery delivery. Whole Foods Market, which Amazon acquired in 2017, gives the company a retail footprint as well as a customer base of premium health food shoppers.

But fast forward two years, the product launched regionally in select Whole Foods stores. The company recently launched a mobile app. What’s the strategy behind it? We started working on the app several months ago because we wanted to create a destination for our community. There are quizzes, recipes and exclusive offers. There will also be more product launches very soon.

Whether it’s a viral dance move, a meme, or food-preparation techniques like tortilla hacks and whipped coffee (also known as Dalgona coffee), it’s important for marketers to keep an eye on what’s bubbling up among users—and be prepared to act fast. Sometimes the trend is applicable to many brands, like with Dalgona coffee.

With ecommerce fast approaching 4% in the category, the rationale may no longer hold. But we include the data below to contextualize the most generous interpretation of ecommerce’s share of total retail sales. Excluding both food/beverage and gas and auto sales, ecommerce’s share as a percent of total retail will jump 6.8 percentage points to 29.4% for the full year.

This is a somewhat niche trend, but for those retailer categories that it’s a good fit (replenishment items like shaving goods or food and drink), getting this strategy right will be vital (Lukewarm).

The convenience, selection and fast delivery are helping to attract new Prime subscribers, Liu said. We expect that more than half of US households will have a Prime subscription this year, and that figure will reach nearly six in 10 households by 2022.

Trend: Food and Grocery Delivery Cross the Chasm. Food service apps are now mainstream in Canada. Forty-two percent of adult respondents in Canada placed orders using apps such as Skip The Dishes, DoorDash, and Uber Eats, according to a June 2021 survey from Media Technology Monitor. Remote work is a key driver of app adoption.

Whether it’s a viral dance move, a meme, or a food-preparation techniques like tortilla hacks and whipped coffee (also known as Dalgona coffee), it’s important for marketers to pay attention to what’s bubbling up among users—and be prepared to act fast. Sometimes the trend is broadly applicable to many brands, like with Dalgona coffee.

We made an upward revision of more than $25 billion for 2021: Despite apparel/accessories not growing as fast as other categories in 2020, its total ecommerce sales still surpassed our pre-pandemic expectations. Prior to the pandemic, we estimated that ecommerce sales would reach $139.75 billion in 2020 and $157.80 billion in 2021.

There’s no question that social commerce is growing fast in the US. But sales are still a drop in the bucket when compared with China, the world’s most advanced social commerce market.

Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments, such as bill pay, taxes or money transfers; gambling and other vice good sales.

In less than two weeks' time, the coronavirus pandemic completely changed the ways in which millions of UK residents grocery shop and order food. On March 20, Prime Minister Boris Johnson ordered cafes, bars and restaurants to close for eat-in customers; three days later, all residents except workers in essential jobs were told to stay home as much as possible, going out only for groceries, medical needs or solo exercise.

Everything has evolved, and consumers' habits are changing dramatically fast. Freshly's business model is very different from others. You may argue and say, "Well, meal kits became really big two years ago, but they’re struggling now." That's exactly to my point on why consumer habits have changed.

They want their online orders shipped fast—and free. More than 4 in 10 smartphone users in Latin America almost always or frequently chose to make a purchase on websites that offered free shipping, according to a September 2021 Livepanel survey. Similar sentiments were shared among respondents across ages and genders.

But the increasing prevalence of fast payments could beget security challenges—and open a new market for solution providers. Instant settlement slashes the time available to detect problems. In response, banks and fast payment networks are investing in solutions like ACI’s AI-based offering to speed up fraud detection, per American Banker.

Grocery ecommerce is also giving birth to the fast-rising retail media opportunity, which is quickly evolving beyond online search toward purchase-based targeting of digital display, video, and connected TV (CTV) ads.

Interest in Amazon grocery delivery services had been so high during lockdowns that the ecommerce giant was forced to create a waitlist for new customers joining AmazonFresh and Whole Foods Market home delivery. In April, 62% of US digital buyers said they purchased food or beverage products from Amazon in the past month, according to a survey conducted by Bizrate Insights.

Despite being a relative newcomer to the social media mix, TikTok early on showed signs of being a fast-growing source of discovery and influence. Some 39% of female Gen Z respondents said TikTok ads were most likely to get them to buy a product (IRi and The Female Quotient, May 2021 report).

RTP systems undercut the need for fast, low-cost domestic crypto payments innovation. The US government’s FedNow RTP network is expected to be up and running in 2023, well before a digital dollar would launch. The service promises the same key benefits—inexpensive, near-instant interbank payments—as crypto payments.

Food: “It’s about opening up on a ‘food porn’ shot and then either communicating the how-to steps to achieve this creation or the key simple ingredients involved in the product or recipe.”. Drinks: “It’s about meal pairing or communicating same-day delivery.”. Beauty: “It’s the before-and-after transformation; often showing the product in full in the palm of a hand to communicate size.”.

Recipe boxes and food and drink lead the market model. These categories made up more than £1 billion ($1.28 billion) of the total £1.37 billion ($1.76 billion) market in 2020, per Royal Mail Group/GlobalData.

While Walmart might have the momentum right now, Amazon will continue playing to its strengths: free, fast shipping with fewer price restrictions. The company recently eliminated the $14.99 monthly fee for AmazonFresh and now offers the service to Prime members at no additional charge.

Auto manufacturers will be able to supplant mobile devices by enabling purchases directly from the car dashboard for things like gas, parking, food, and more. Automakers should find complementary payments partners, focus on a solid user experience, and offer drivers the ability to make useful purchases—beyond just tolls and gas—to gain a competitive advantage.