Events within games also have a lot of draw: A November 2020 Lil Nas X concert series in Roblox was viewed more than 33 million times, for example. Extended reality (XR), like AR and VR, gives brands a chance to explore the technological aspect of the metaverse at various levels.
The consumption of at-home media and entertainment thrived amid the coronavirus pandemic, but the total shutdown of live events and the pause on film and TV production will cause digital ad spending to decline in 2020.