App usage accounted for the vast majority of mobile time spent for leading online retailers like Amazon (76%), Walmart (81%) and Etsy (71%)—far eclipsing the mobile web, according to Comscore data covering the first five months of 2019. But not every retailer has it as easy as well-known, multicategory ecommerce merchants.
On the ecommerce side, eBay suffered declines as US gross merchandise value (GMV) dropped 8%, amid growing competition from Amazon, Etsy and Facebook Marketplace. Holiday 2020 Preview: What to Expect and How to Plan for It. Retailers that want strong top-line and bottom-line performance in the 2020 holiday season should begin laying the groundwork immediately.