Open rates soared during the early days of the pandemic. Acoustic, a marketing tech firm, found a 23.8% jump in open rates worldwide between February and March. In 2021, marketers will build on this growth in an intentional manner, keeping in mind that customer-centric emails often perform the best, and improving in areas such as personalization, testing, measurement, and acquisition.

Email marketing was one of the success stories of 2020 as open rates and engagement saw an uptick. We forecast that in 2021 80.0% of the US population will be email users. Leveraging offline data. Taking offline data and digitizing it can prove an innovative way to understand the consumer.

All too often, brands think about their desire to send out an email before they consider the recipient’s desire to receive the message. Customer-centric emails often perform the best; for marketers to win, they must align their email organizations with that manner of thinking.

We targeted those individuals based on the brand they showed the most interest in and used email as the primary channel to get them back to another centralized landing page where we featured those evergreen offers. We had email engagement rates pushing north of 50% open rates, and we generated a little more than half a million dollars in direct sales revenues.

Open rates soared during the early days of the pandemic. Acoustic, a marketing tech firm, found a 23.8% jump in open rates worldwide between February and March. In 2021, marketers will build on this growth in an intentional manner, improving in areas such as personalization, testing, measurement, and acquisition. Launch SMS programs.

NLP can extract insights and analyze sentiment from a wide range of customer feedback touchpoints like reviews, complaint emails, and chatbots. NLP can determine user satisfaction levels and identify important customer supports and critics. Touchpoint analysis can determine which media or interactions—like mobile app usage or social media—improve CX and drive repurchases.