Business-to-business (B2B) buyers are spending increasingly more time on their mobile devices for work, but a disconnect remains between buyers’ expectations for mobile experiences and what B2B marketers are delivering to their audience.
Emailmarketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss.
Opens and clicks are important metrics to measure how email as a channel is performing, but it’s only part of the story. Topics in this webinar include: Why marketers still rely on email as a solid-performing channel; What email performance benchmarks are most critical to marketers today; How big data and real-time optimization tactics are helping practitioners ensure emails are relevant to their end user; What emerging email practices businesses are adopting, such as interactive email and predictive content.
Crafting custom communications for both an individual buyer and specific accounts is a major pillar of personalization, but executing these strategies isn’t without its challenges. Topics in this webinar include: The critical difference between segmentation and personalization; How B2B marketers use their data to understand their buyers and craft the right message; The effectiveness of targeted marketing, versus a “spray and pray” approach; How B2B go-to’s like content, email and account-based marketing are influenced by personalization tactics.
With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. But according to a June 2018 Adobe survey of US internet users, personal email usage was up 17% over 2017.
Email is a dependable method of marketing communication in many markets, including Indonesia. More than three in 10 email users there reported that getting promotions from retailers was one of the main reasons they checked their email.