MAR 11, 2021
In 2021, marketers will build on this growth in an intentional manner, keeping in mind that customer-centric emails often perform the best, and improving in areas such as personalization, testing, measurement, and acquisition. Launching SMS programs. Though email works, inboxes are crowded—which will lead to SMS marketing’s rise in prominence in 2021.
FEB 11, 2021
It grabs customers’ attention: “I think of email as gentle and SMS as a little bit less gentle—a little bit more aggressive—because email piles up in your inbox,” Acoustic’s Guadagno said. “SMS, for the most part, interrupts people.” He’s correct in that consumers do check their email from mobile devices, but notifications aren’t on by default.
NOV 12, 2020
All too often, brands think about their desire to send out an email before they consider the recipient’s desire to receive the message. Customer-centric emails often perform the best; for marketers to win, they must align their email organizations with that manner of thinking.
NOV 12, 2019
In a world full of email marketing do’s and don’ts, competitive email inboxes and shrinking attention spans, what is an email marketer to do? How do we not only get into the inbox, but also into the hearts and minds of our prospects? And what are the real challenges holding emails back from their full potential?
JAN 14, 2021
Jeremy Goldman is an eMarketer principal analyst at Insider Intelligence, focusing on customer experience and brand marketing, including email and SMS marketing, personalization, omnichannel, and consumer attitudes. Prior to joining Insider Intelligence, Jeremy spent a decade as an agency founder, digital marketing author, and columnist for leading business publications.