The number of click-and-collect buyers in Germany increased slightly during the pandemic, but not as much as in other Western European countries—and that lag will continue over the next few years. One bright spot, however, is that buyer penetration rates in Germany will steadily rise during that time.
Germany, a relatively resilient economy, was the only one of the five major markets to see even a modest rise in overall retail sales in 2020, at 1.0%. At the same time, ecommerce grew by 21.9%, to €86.50 billion ($96.86 billion). France saw ecommerce sales climb to €65.91 billion ($73.80 billion). Overall, ecommerce claimed an estimated 14.2% of retail sales in these five countries.
Our September 2020 Ecommerce Survey, conducted by Bizrate Insights, revealed that just 2% used voice shopping regularly, while 63% said they’d neither used it nor had any interest, up from 58% in our June 2020 survey.