In an April 2022 study, Hub Research found that US TV viewers watch programming from an average of 7.4 sources that include multichannel video programming distributors (MVPDs), virtual MVPDs, subscription video-on-demand (SVOD) services, direct-to-consumer (D2C) services, ad-supported video-on-demand (AVOD) services, and transactional platforms.

This will enable them to compete with D2C brands and sell to consumers through their own subscriptions. In fact, when polled about their reasons for purchasing products directly from brands instead of from retailers, half of respondents worldwide cited the ability to automate recurring purchases, per a survey by Capgemini. Fast Delivery Will Provide Dividends.

The news: Direct-to-consumer (D2C) telehealth company Hims & Hers teamed up with California-based primary care disruptor Carbon Health to expand the former’s provider network into its seventh state (California). This news comes just one day after Hims & Hers doubled its skincare product offerings to include new products like facial cleanser, moisturizer, daily SPF, and spot corrector.

Go D2C to Garner Loyalty. This is an important trend, but not a game changer for retailers that already have good channels-to-market in place. For smaller retailers, though, D2C has great potential for customer lock-in and loyalty. Smaller retailers, particularly digitally native ones, should continue to capitalize on the D2C trend. Loyalty built up during the pandemic should be further cultivated.

It’s our third episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Ryan Alovis, CEO of LensDirect, to discuss how his direct-to-consumer (D2C) brand pivoted toward subscriptions to build a profitable D2C business, what marketing channels he leverages, and the benefits of being a smaller, more nimble player in the market.

Insider Intelligence spoke with Sara Plotkin, senior director of brand and content at Thinx, which revolutionized the direct-to-consumer (D2C) space in menstrual hygiene products.

Before this, Sesame primarily offered direct-to-consumer (D2C) health services where uninsured customers could pay upfront for care. A key differentiator: Sesame for Employers allows employers to customize health benefits for their employees for as little as $20/employee/month and claims to be 95% cheaper than the cost of insurance.

Direct-to-consumer (D2C) brands like Elix are part of the women’s health market that will grow to more than $15.4 billion by 2023, per Piper Sandler research. In the coming years, ecommerce brands catering to women’s health needs will gain further momentum as consumer demands for personal health tools increase.

That helps explain why D2C ecommerce sales of established brands are now growing faster than those of digitally native vertical brands (DNVBs), per our estimate. Last year, established brands grew their D2C ecommerce sales 27.2%, significantly outpacing the DNVBs’ 19.8% growth rate despite larger baseline comparisons, and we expect that trend to continue in 2022.

Kate Lubenesky: As an omnichannel brand, we don't just do direct to consumer, but we also partner with a lot of retail partners and other brands who have physical stores or pop-up experiences or coffee shops. During COVID, we had to shift to D2C, which was a luxury in that it allowed us to focus on that singularly.

On today's episode, we discuss what the direct-to-consumer (D2C) playbook 2.0 contains, which D2C players are the ones to watch, and which spaces are ripe for D2C disruption. We then talk about what people currently expect from a loyalty program, how much context really matters, and how to avoid treating customers like data points. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

Price hikes and product shortages put CPG customer loyalty at risk: Brands are focusing on marketing or experimenting with alternative distribution models, like digital direct-to-consumer, to win back customers.

To add, Northwell’s partnership could help it step into the growing D2C healthcare market. Northwell’s Associate Chief Medical Officer and SVP of clinical strategy and development, Martin Doerfler, MD, said: "This relationship with Teladoc Health will allow us to optimize our direct-to-consumer telehealth programs to provide the highest quality care and access for all…”. What’s next?

The shift to D2C continues: Managing consumers’ brand perceptions is especially important as brands shift their focus to direct-to-consumer (D2C). While relationships with retailers are still key for many brands (as Birkenstocks’ maneuvering illustrates), companies like Nike and Crocs are turning to D2C to build deeper relationships with customers and have greater control over their brands.

D2C brands warm to Amazon: Victoria’s Secret isn’t alone in its new strategy. A number of direct-to-consumer brands, including Chinese condiment startup Fly By Jing and toothpaste brand Bite, have also begun selling on Amazon, per Modern Retail.

For private label brands and direct-to-consumer companies, this trend presents an opportunity to draw in cost-conscious shoppers—but brands will have to market beyond price to keep them. More like this:. Report: Spotlight on Private Label Brands 2022. Audio: Reimagining Retail: Can private label brands inspire a cult-like following?

We spoke with Calum Smeaton, founder and CEO at cross-platform TV measurement firm TVSquared, about how advertisers are making their video spend work better for them and how direct-to-consumer (D2C) brands have led the way in this regard.

Meanwhile, direct-to-consumer brands can benefit from messaging around supporting small businesses instead of the ecommerce behemoth. More like this:. Report: Spotlight on Amazon Prime Day 2022. Article: Retailers bet on dedicated sales days to revitalize consumer demand. Article: Amazon pushes back against proposed antitrust bill.