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  • Article
     | 
    AUG 17, 2020

    Ecommerce is experiencing massive growth this year, and digitally-native, direct-to-consumer brands can capitalize on this trend by activating machine learning, leveraging visual storytelling and other winning strategies.

  • Article
     | 
    JAN 6, 2020

    Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.

  • Report
     | 
    JUN 8, 2021

    Commenting on Fox Corp.’s direct-to-consumer (D2C) streaming portfolio, CFO Steve Tomsic told investors in March 2021: “Over time, this is a billion-dollar revenue platform for us in the next few years, and you’ll see the curves cross, where the advertising revenue that we earn on Tubi will exceed the advertising revenue that we generate on the broadcast and entertainment network.”.

  • Report
     | 
    MAR 23, 2021

    You’re the chief experience officer at Elevate Home, a digitally native direct-to-consumer (D2C) brand that sells inspirational decor. You send out a customer satisfaction (CSAT) survey whenever you close a case, and you receive 2,500 responses. Of those responses, 1,500 customers scored their experiences at 4 or 5 out of 10.

  • Article
     | 
    APR 1, 2020

    Despite strong growth, D2C companies are facing more headwinds

  • Article
     | 
    MAY 20, 2019

    According to a March 2019 survey from consumer intelligence platform Toluna, more than one in four US internet users would be motivated to consider trying a new direct-to-consumer (D2C) brand if they were offered a free trial period.

  • Article
     | 
    SEP 23, 2019

    Creating an alluring social media presence is a tried-and-true strategy for direct-to-consumer (D2C) brands. Not only is social media a cost-effective way to reach consumers, but shoppers are more likely to research a D2C brand by looking at its social content.

  • Article
     | 
    MAY 7, 2019

    Direct-to-consumer (D2C) brands have traditionally relied on Facebook for cost-effective, performance-based marketing. But with climbing rates and uncertainty surrounding the roll back of Facebook’s ad-targeting features, D2C marketers have started diversifying their advertising strategy.

  • Article
     | 
    JAN 10, 2019

    With news of yet another legacy retailer (Sears) becoming a victim of disruption this week, the retail industry now turns its attention to the onslaught of fast-emerging challengers: direct-to-consumer (D2C) brands.

  • Audio
     | 
    MAY 16, 2019

    eMarketer principal analyst Andrew Lipsman talks about rising direct-to-consumer (D2C) brands like shaving and skin care company Harry’s and luggage maker Away. How are these brands reaching consumers? And what drives people to try new D2C brands?

  • Article
     | 
    OCT 1, 2019

    More direct-to-consumer (D2C) brands are moving away from their digitally native foundations and experimenting with physical retail locations in the form of pop-ups, showrooms or fully fledged brick-and-mortar stores.

  • Article
     | 
    FEB 15, 2019

    Maturing direct-to-consumer brands struggling to scale social channels find a cost-effective solution in TV ads.

  • Article
     | 
    AUG 20, 2019

    Direct-to-consumer (D2C) brands continue to disrupt the retail space. The companies use an array of tactics to attract business, from offering low prices to targeting shoppers who care about ethical consumption to simply providing a more convenient experience.

  • Article
     | 
    NOV 4, 2019

    As some traditional brands and retailers flounder, a host of direct-to-consumer (D2C) brands have risen to capture US shoppers’ imagination—and an increasing share of their wallets. Many of these challenger brands haven’t yet leaned into holiday marketing like their established counterparts. But with continued business momentum, the ability to make marketing investments and expanded physical presences, this year should see additional emphasis.

  • Article
     | 
    OCT 17, 2019

    When CMO Ryan Dell joined MVMT in 2016, the fashion brand was primarily a direct-to-consumer (D2C) watch seller with little retail presence. After establishing the brand—largely through building a strong following on social media—MVMT caught the attention of watch giant Movado Group, which acquired the company last year.

  • Article
     | 
    FEB 7, 2019

    Dismayed by a shortage of high-quality bras, and limited store inventory, Heidi Zak co-founded the direct-to-consumer (D2C) startup ThirdLove in 2013. The mission was simple: make shopping for a bra a better experience. With a strong focus on personalization, ThirdLove stocked a wide range of sizes and styles and used customer data to create an innovative buyer journey.

  • Audio
     | 
    MAR 18, 2020

    eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to discuss the branding efforts—or lack thereof—of this year's presidential contenders and what the strategies of direct-to-consumer (D2C) marketers can teach politicians. Which politico is most like Dollar Shave Club, and whose brand is most similar to Untuckit?

  • Article
     | 
    AUG 11, 2019
  • Article
     | 
    JUN 4, 2019
  • Article
     | 
    AUG 8, 2019

    US consumers dig digital audio, and as listenership heats up, so does advertiser investment. For direct-to-consumer (D2C) brands, podcasts are top-of-mind as they provide engaging and influential ad opportunities.

  • Audio
     | 
    MAR 25, 2019

    In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman discusses how direct-to-consumer brands find success in creating personal relationships with their customers.

  • Audio
     | 
    JUL 10, 2019

    eMarketer principal analyst Andrew Lipsman talks with Scott Silverman, co-founder of retail conference CommerceNext, about how D2C brands and retailers are earmarking their digital investment dollars. Lipsman also weighs in on Brandless’s new CEO, Nordstrom being a “no-growth” retailer and Starbucks’s new tie-dye Frappuccino.

  • Audio
     | 
    JUN 13, 2019

    eMarketer principal analyst Andrew Lipsman and vice president of multimedia Paul Verna discuss why direct-to-consumer retail brands are investing heavily in TV advertising. They also reveal which CPG brand topped a recent study of the most effective TV advertisers in that category. In addition, the panel explores other retail and advertising developments from Amazon, Sizmek and more.

  • Audio
     | 
    FEB 24, 2020

    eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the state of direct-to-consumer brands and why some major players, such as Brandless and Casper, encountered recent struggles.

  • Article
     | 
    AUG 3, 2020

    After launching in roughly 450 US Whole Foods locations—and partnering with New York City-based Italian restaurant Pomodoro Rosso last year—plant-based meat company Meatless Farm launched its own direct-to-consumer (D2C) site amid the pandemic, as consumer shopping behaviors continue to lean to ecommerce.

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