As of December 2021, 37% of US consumers had canceled a streaming video subscription within the past six months, per Deloitte. So while viewers are buying into more services, they’re also binging and bowing out. More like this:. Report: Ad Measurement 2022. Article: Over a third of US Netflix users don’t pay full price, if at all. Article: Would Netflix’s account-sharing crackdown trigger an exodus?

Prime Video bets content will draw international viewers: Amazon’s streaming service is investing to create regional shows in Europe and Asia.

This year, Peacock will hit 64.3 million US viewers, up 25.0% from 51.5 million the year before. The Comcast-owned streaming platform will continue to grow as it rivals established competitors.

CNN+’s rough launch shows consumers prefer entertainment-first streaming: Executive shakeups, distribution issues, and more have led to a tepid start.

Canada’s digital audio audience is growing faster than any other digital medium we track in the country, including digital video viewers and social media users. This year, digital audio will match terrestrial radio in listenership and exceed it in engagement, according to our forecasts.

The number of digital video viewers in the UK continues to grow. This year, almost three-quarters (74.9%) of the population, totaling 50.6 million, will watch digital video.

For the first time, we broke out Disney+ and Netflix viewers by age. It’s widely understood Disney programs are usually aimed at youth. Our forecasts give some clarity on how much Disney+ skews toward young people compared with other streaming services.

This report covers key events in the digital video industry based on data, trends, and business activity in Q3 2021. It includes our inaugural forecasts for AVOD viewers, free premium streaming video viewers, YouTube connected TV viewers, and YouTube Premium subscribers. KEY STAT: There will be 127.7 million US AVOD viewers in 2021. Monetization. Highlights of Q3 2021:.

Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.