AUG 10, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Leigh Price, senior product marketing manager at Salesforce, for this live Tech-Talk Webinar. He discussed strategies based on key social trends in customer experience, including how to personalize for your unique business goals and challenges today.
MAR 10, 2021
She has 20+ years of experience covering digital trends, with a speciality in global retail and ecommerce innovation. Zia has held leadership roles at both established research organizations as well as venture-backed startups. Matthew Rhodus is senior director of go-to-market & strategic initiatives at Oracle NetSuite.
DEC 5, 2019
As internet users in China become highly fluent in short-form content creation, "vlogging"—which has not been as popular in the country like it is in the US—seems like a logical next step. And indeed, new research shows that vlogs (video blogs) are on the rise in China. Video platforms like the Tencent- and Alibaba-backed Bilibili are now capitalizing on this type of creator-driven content.
MAR 1, 2021
Article: (More) digital trends for 2021. Article: The impressive resilience of digital audio. Report: US Time Spent with Media 2021 Update.
SEP 30, 2019
As part of an upcoming series of reports on video trends across the world, we published new India forecasts for digital video viewers, subscription over-the-top users, Netflix viewers, and YouTube viewers.
MAR 5, 2021
She has 20+ years of experience covering digital trends, with a speciality in global retail and ecommerce innovation. Zia has held leadership roles at both established research organizations as well as venture-backed startups.
MAY 5, 2020
FEB 11, 2021
(More) digital trends for 2021: Digital fitness, telemedicine, and food delivery emerge as a new triple threat. The Digital Health Ecosystem: COVID-19 Turned the US Healthcare system On Its Head—Here's Where Players Across the Ecosystem Stand On Digital Transformation and What Healthcare's New Normal Looks Like.
DEC 15, 2020
Despite the hype, most US consumers won’t make a purchase via social media in 2021. Discovery and consideration, rather than direct transactions within social apps, will remain key opportunities for brands next year.
OCT 6, 2020
Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.
MAR 9, 2021
Social media usage, advertising, and commerce will reach new levels in 2021, presenting big opportunities for brands to engage consumers.
DEC 2, 2020
Consumers are always on the hunt for a great deal, and that’s even more true because of the pandemic—especially if it yields a serious recession. Knowing that value is top-of-mind for many, General Mills recently launched a national rebates program that lets shoppers receive cash back to their PayPal account by submitting an itemized receipt via the Coupons.com app.
FEB 26, 2021
The pandemic led to many upward revisions of our UK digital user forecasts. Some changes (podcast listeners) will be permanent, while others will be temporary (digital gamers). Our social network user numbers, meanwhile, didn’t change much at all.
AUG 13, 2020
In our January 2019 report, “US B2B Digital Advertising Trends: Spend Will Exceed $6 Billion in 2019, but Market Still Lacks Maturity,” we said that although spending may be on the rise, B2B companies have been slow to shift dollars to digital ads. Many lacked the foundational data and technology to successfully leverage digital. COVID-19 may be the force that changes that story.
Performance Metrics |
MAY 13, 2020
JAN 15, 2020
eMarketer senior analyst Jasmine Enberg and principal analysts Jillian Ryan and Yory Wurmser discuss what the digital world will look like in 2020. They then talk about Instagram's user growth deceleration and what shoppers want from in-store associates.
DEC 21, 2020
What are the key digital trends transforming the insurance, healthcare delivery, and pharmaceutical spaces, and how has this changed since last year? How has the coronavirus pandemic altered digital transformation in these spaces? What does the new normal look like for the US healthcare system? WHAT’S IN THIS REPORT?
NOV 16, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring DoubleVerify's CEO Mark Zagorski and GroupM’s Joe Barone, managing partner for brand safety, Americas. They discussed the constraints and opportunities of video impression measurement, and what needs to be done to complete the video picture.
SEP 22, 2020
We predicted in our January 2020 report, “UK Key Digital Trends 2020: Privacy, Brexit and Video Take Center Stage,” that enforcement against the advertising industry, and specifically ad tech, would begin this year. That hasn’t materialized yet—perhaps a pandemic got in the way—but we don’t think this problem is going to just disappear.
OCT 29, 2020
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Merkle’s Sandra Swindle, senior vice president, CRM technology delivery leader, along with The Goodyear Tire and Rubber Company’s Matt Wilkinson, general manager, digital marketing, and AAA Club Alliance’s Scott Lugar, CMO. They will discuss how marketing technology modernization can deliver relevant and valuable customer experiences.
DEC 4, 2019
What are the key digital trends in each space and what impact have they had on the industry at large? How has this changed since last year? What’s next for the digitization of healthcare? What factors will propel the transformation, and what’s holding it back? WHAT’S IN THIS REPORT?
DEC 31, 2020
After a tumultuous year, the social platforms will close 2020 on a high note in terms of ad revenues and users—and with features that closely resemble each other.
OCT 7, 2020
Digital video viewership in the UK will continue to rise this year. The pandemic has provided a particularly significant impetus for subscription video-on-demand services, while connected TVs have become the consumption device of choice.
Performance Metrics |
APR 1, 2020
FEB 24, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Brightcove's Lauren McHugh, senior product marketing manager. She discussed how video has proven to be one of the most effective ways to not only increase pipeline, but drive more leads.