Implementing predictive analytics powered by AI introduces a set of new challenges and concerns that practitioners must be equipped to address.

This report will cover eight key pivots B2B companies made during the coronavirus pandemic and explore lessons learned and considerations moving forward.

"Whereas B2B firms that have gone through digital transformation generally have the right people and technology in place to execute more sophisticated digital ads with greater volume.". A lack of the necessary skills on existing teams also presents a challenge.

She covers trends in B2B marketing and sales, digital transformation, customer experience and marketing technology. As a former content and social media marketing director, Jillian has over a decade of experience driving strategy for B2B software startups, ad tech firms and digital media properties.

Although connected TV advertising makes up a small portion of overall video ad spending, and has its share of challenging dynamics, it’s expected to grow in the coming years as audiences continue to embrace digital streaming on their living room screens. Paul Verna, eMarketer’s principal analyst, video, examines the connected TV space through the lens of advertising opportunities and challenges.

While it is unclear how long the pandemic will last, this scenario poses new challenges for brands looking to develop messaging and campaigns. Brands should be present and agile, while remaining empathetic, but they must also ensure they do not let their long-term strategies fall by the wayside.

To do so, vendors must overcome organizational challenges, such as siloed data and misaligned data systems. B2B vendors have ahead of them in this area. According to 2018 research from Dun & Bradstreet, while only 56% of B2B marketers worldwide are currently creating actionable, data-driven insights, an additional 35% plan to do so in the next 12-24 months.

How are you leading iHeartMedia’s digital transformation? We're continuing to invest in new tools, new data mining and the ability to digitize more and more of our marketing both with consumers and with our B2B audiences.

“During the pandemic, we organized weekly webinars about the challenges we are facing in the industry. We ran the same live video on LinkedIn and Facebook,” said Jean-Christophe Mauss, digital media practice lead at Adviso, a Montreal-based consultancy.

What are the main challenges when working from home? Each employee has a unique set of challenges based on their at-home circumstances. Despite hardships, day-to-day work must continue. Survey data indicates that productivity hasn’t been hindered, but many workers are struggling with communicating and collaborating in this distributed environment.

Incumbent insurers have accelerated their use of mature AI deployments in the past year to meet changing customer expectations and better compete with insurtechs. They’ll now need to infuse the tech across their business segments to unlock the full potential—including enhanced personalization, cost cutting, and stronger risk management—of AI-driven digital transformation.

And social media manager Casey Smith of Kroger gave us an insight into the company’s TikTok Hashtag Challenge campaign. Here, we look back at some of the most popular retail interviews that published in 2019:. Chipotle CMO Chris Brandt on Telling the Company's Story as It Makes Its Comeback. After several years of food safety challenges, Chipotle Mexican Grill had to rebuild its brand.

The earlier the company was in its ABM journey, the more likely it was to cite each challenge listed. Conversely, for B2B organizations more mature in their approach, the challenges decreased. For now, most companies are still getting their bearings.

Like customer experience and digital transformation, the need for innovation has become a priority across industries. Retail is no exception. A new PYMNTS and AEVI survey examined what is motivating retailers to innovate payments. The biggest driver to innovate was competition (84.6%). No one wants to get left behind, and many just want to be on a level playing field.

We recently sat down with retailers, including Natori, Article and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, whether they’ve acquired enough first-party data and what a unified customer view looks like. In today’s “Industry Voices: A Focus on Retail” video, we look at how whether they’ve undergone a digital transformation and what that looks like.

To be able to meet these interests, banks and the payments ecosystem at large need to act with even greater agility, speed and flexibility to accelerate the digital transformation in our region. In order for this to happen, collaboration is key.

May 2018 research from Databricks and IDG found that data silos were the top data-related challenge for IT executives who were trying to move AI projects into production. A June 2018 survey by Forrester Research found that a majority of business leaders in Asia-Pacific reported that gathering and integrating big data as it grows was a challenge to using AI.

The most commonly cited reason for the lag is the supply chain challenges in Canada that increase the cost to serve consumers. Retailers in Canada generally establish a few distribution centers in various regions and ship inventory in batches to stores that serve a population clustered just north of the US border.

Still, a third of respondents said securing budget allocation was a leading challenge when executing a programmatic advertising strategy. Device Trends. Historically, US B2Bs have spent more ad dollars on desktop/laptop placements than mobile. However, mobile has been slowly eroding desktop’s share, although never passing the tipping point with a majority spend.

The common challenge for marketing and IT is to deliver rapidly adaptable experiences based on customer preferences and behaviors to help tell your story at every step of the customer journey. eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Josh van Tonder, group manager of product marketing at Adobe.

“People ask me a lot of questions about technology challenges and solutions, but for the past 20 years, the big challenge has been bringing people and processes together.”. No. 3: Understand “fit for purpose” and the level of service required.

Already firmly established in the US ecommerce market, Amazon is ramping up its international efforts. Prime is the primary driver behind its global growth, but the membership program looks very different from country to country.

However, major challenges remain. “We still have to be constrained by the way the pipes are laid out,” said Devon DeBlasio, senior product marketing manager at identity solutions provider Neustar.