She covers trends in B2B marketing and sales, digital transformation, customer experience and marketing technology. As a former content and social media marketing director, Jillian has over a decade of experience driving strategy for B2B software startups, ad tech firms and digital media properties. Allie Magyar is CEO at Hubb.

The effects of the coronavirus pandemic are turbocharging digital transformation in China's retail sector—and the country is already leading the world in terms of retail ecommerce sales and penetration.

Sitecore has been leading the way in martech innovation for more than 20 years, helping major brands around the world embrace digital transformation. With the modern digital landscape being so saturated, and with consumers becoming increasingly digital-savvy, Sitecore can help businesses create personalized customer experiences and make digital their difference.

Digital Transformation Is Accelerating. The second major thematic trend to emerge from our observations is the extent to which unexpectedly rapid digital transformation accelerated various disruptions that were already underway. This manifested in four ways:.

Many companies feel good about the progress they’ve made in digital transformation, but is that confidence stalling them from achieving true results? In this presentation, we pair qualitative insights with survey data to help marketers get a pulse check on their progress.

At the start of 2021, China looks well positioned to carry on with the rapid digital transformation it has undergone for the past two decades, on the back of the innovative forces that sprung up in a difficult year. Here’s what to look forward to in China in 2021. The government will unleash regulations on tech giants.

In the past six to nine months, a lot of companies were thrust into digital transformation at an accelerated pace, and they’re scrambling to figure out, “OK, who am I dropping these emails to?” I’m past the point of getting emails that say, “I’m sorry to bother you in these difficult times.” Let’s move past that, all right?

The healthcare industry has historically lagged on digital transformation, and one of the slowest moving sectors of all is pharma. Pharma companies have taken a longer time to implement digital strategies, making broad-scale digital transformation difficult: 60% of pharma companies said their digital initiatives are only partially linked to their broader strategy, per a 2016 McKinsey survey.

We recently sat down with retailers, including Natori, Article and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, whether they’ve acquired enough first-party data and what a unified customer view looks like. In today’s “Industry Voices: A Focus on Retail” video, we look at how whether they’ve undergone a digital transformation and what that looks like.

We recently sat down with retailers, including Knix, Natori and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, challenges they face with measurement and whether they’ve acquired enough first-party data. In our final “Industry Voices: A Focus on Retail” video, we look at how digital transformation has changed the way retail employees are collaborating and working together.

In large organizations, departments are often not designed or encouraged to work together. And the only way to fix this is with the support of top-level management.

For many companies, it is necessary to regularly update their digital strategies in order to stay competitive. But old tech systems can make this an onerous task.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Jillian Ryan talks about the collaboration tools companies are using to transform their business digitally and what to keep in mind when rolling them out.

A smart approach to the growing trend