Gen Zers demand mobile phone coverage and digital couponing innovation. A generation that primarily accesses the internet via smartphones is naturally also eager to insure those devices. Their digital savvy also translates into a much higher likelihood of valuing digital couponing usage and alert options.

After the coronavirus pandemic forced issuers to adapt rewards, enhance forbearance, and build out digital tools to cope with a volume hit in 2020, they’re looking to reimagine their offerings in the future to add new customers and regain primary card status.