MAR 4, 2022
HBO Max was the most downloaded US mobile entertainment app in 2021, with 46.0 million downloads and a monster growth rate of 101%. Second-place Netflix saw downloads drop by 15% year over year to 38.0 million.
MAR 2, 2022
Four of the top US streaming services spent a record-smashing total of $11.15 billion on original content in 2021 as each platform vied to draw—and keep—subscribers. Netflix laid out $6.08 billion, more than the other three services combined. Amazon Prime Video grew its spending the fastest, by 105%, in a play for Netflix’s title as the leading subscription video streamer.
MAY 28, 2020
COVID-19 has altered the relationship between TV viewership supply and advertising demand.
MAR 30, 2020
As more people cut the cord, viewers are increasingly tuning in to live digital video services.
JAN 15, 2020
How will social network ad spending and social usage change in 2020? And what will happen in hot-button areas, such as privacy, ad targeting and political advertising in social media? Here’s what we think lies ahead.
JAN 18, 2022
Nearly 400 million people in Latin America will use social networks in 2022. Facebook remains the region's biggest platform, but it will experience its slowest user growth on record this year as TikTok and Instagram make gains.
FEB 16, 2022
Netflix is the top US streaming service when it comes to original content, with 38% of the country’s adults agreeing the platform offers the best selection of original shows and movies. Amazon Prime Video comes in second, trailing by a sizable margin with 11%, while Hulu and HBO Max rank third and fourth.
NOV 29, 2021
Report: Insider Intelligence’s Digital Advertising Trends to Watch in 2022. Article: 5 trends disrupting the UK retail landscape. Article: Black Friday 2021 illustrates shifts in consumer behavior and changing retail strategies.
JAN 31, 2022
TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app. Twitter ranks second, with a daily average of 35 minutes, while third-place Facebook will see 31 minutes per day from the average adult user.
AUG 10, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Leigh Price, senior product marketing manager at Salesforce, for this live Tech-Talk Webinar. He discussed strategies based on key social trends in customer experience, including how to personalize for your unique business goals and challenges today.
FEB 11, 2021
In this Meet the Analyst Webinar, Andrew Lipsman, eMarketer principal analyst at Insider Intelligence, shared the latest trends in social commerce.
NOV 5, 2021
With 20+ years of experience covering digital trends, specializing in global retail and ecommerce innovation, Zia has held leadership roles at both established research organizations as well as venture-backed startups.
NOV 8, 2021
The news that the C-band spectrum might compromise airplane cockpit systems could further taint consumer perceptions of 5G as well as push back expansion. 5G-enabled devices may be prolific, but mobile 5G subscriptions for general consumers are still lagging, per Digital Trends. The majority of US adults said they don’t intend to upgrade to 5G, mostly because of higher prices. What’s the catch?
JUN 9, 2022
US consumers will form new patterns of device use as pandemic norms become habits that are here to stay. This includes usage of mobile and other devices returning to pre-pandemic growth levels. Our forecast for time spent with mobile, connected TV, and other devices show businesses where they should invest.
MAY 5, 2020
AUG 3, 2021
Successful retail co-brand portfolios drive income through revenue- and fee-sharing agreements—and performance can be heightened if brand-based perks dovetail with digital trends. As retail spending recovers, volume on co-brands is growing again—but success differs across retail segments.
JAN 19, 2022
The tenure of chief marketers is shrinking each year, while responsibilities grow. To survive, CMOs need to redefine their remit to align with the business, advocate for the customer, and deliver results.
DEC 22, 2021
Small influencers poised to gain more brand followers: As social commerce capabilities expand and new tools power the creator economy, the demand for micro-influencers will take off.
SEP 9, 2021
The global pandemic accelerated several digital trends in which Amazon excels: ecommerce, delivery services, cloud computing, digital payments, home security, streaming entertainment, and online advertising. It has even begun to explore healthcare. Amazon is no stranger to public scrutiny.
MAR 8, 2022
The “TikTok effect” on influencer marketing is palpable, but Instagram and YouTube are still highly relevant venues for creator video.
DEC 14, 2021
Our exclusive primary research survey reveals which platforms US social media users feel most comfortable buying on, and why trust is essential for the future growth of social commerce.
JUN 28, 2021
Social commerce is rising rapidly worldwide. But to what extent can the US market mirror that of China, the world leader in social commerce?
DEC 15, 2020
Despite the hype, most US consumers won’t make a purchase via social media in 2021. Discovery and consideration, rather than direct transactions within social apps, will remain key opportunities for brands next year.
Performance Metrics |
MAY 13, 2020
SEP 28, 2021
The news: Despite the wide availability of 5G-enabled devices, people in the US spend less than 25% of their online time connected to 5G networks, per Digital Trends. 5G device adoption is quickly outpacing 5G coverage, which means carriers are under pressure to cover their growing 5G customer bases.