ByteDance properties Douyin and TikTok have been making waves inside and outside China for several years. Their combined spectacular growth will result in ad revenues of more than $30 billion for their parent company in 2022, leaving ByteDance in fifth place among ad publishers worldwide.

MMA Global. Prohaska Consulting. Sapio Research. Schar School of Policy and Government at George Mason University. The Washington Post. Tinuiti. YouGov.

He has posited that Twitter has the potential to be the leading global platform for free speech, key to healthy democracies flourishing—but he’s a businessman first and foremost. Musk’s ability to envision products that consumers fall in love with cannot be understated. He’s on the record that spam, bots, and scams degrade the typical user experience.

The app’s global ad revenues will triple to $11.64 billion in 2022, more than both Snapchat and Twitter combined, according to our inaugural TikTok ad revenue forecast. Over half of those revenues will come from the US. Meanwhile, Facebook and Twitter’s problems attracting young users persist. Only 31% of respondents said they use Facebook at least once per month.

Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.

As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.

Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) marketers’ digital ad spend and commerce strategies have evolved due to market challenges, including waning loyalty, rising prices, and stocking issues.

The pandemic decimated the economy, the job market, and consumer confidence, but it seems to have done little to quash a bonanza in digital ad spending.

With US digital ad spend projected to increase nearly 15% this year, brand partnerships can be a valuable component of the marketing mix. Transformational partnerships, in particular, power growth opportunities with many distinctive benefits.