ByteDance properties Douyin and TikTok have been making waves inside and outside China for several years. Their combined spectacular growth will result in ad revenues of more than $30 billion for their parent company in 2022, leaving ByteDance in fifth place among ad publishers worldwide.

Global spending on product placement was projected to be $23.3 billion in 2021, per PQ Media. That’s a 13.8% increase versus 2020, a significantly greater growth rate than marketing spending (5.9%) on the whole. Despite that, product placement is less favored as a brand touchpoint across generations, falling behind most others in a 2021 Data Axle study.

MMA Global. Prohaska Consulting. Schar School of Policy and Government at George Mason University. The Washington Post.

Warner Bros. Discovery cuts costs and preps for advertising cool-off: The media giant is slashing 1,000 jobs from its global ad sales team.

MMA Global. Prohaska Consulting. Sapio Research. Schar School of Policy and Government at George Mason University. The Washington Post. Tinuiti. YouGov.

He has posited that Twitter has the potential to be the leading global platform for free speech, key to healthy democracies flourishing—but he’s a businessman first and foremost. Musk’s ability to envision products that consumers fall in love with cannot be understated. He’s on the record that spam, bots, and scams degrade the typical user experience.

The app’s global ad revenues will triple to $11.64 billion in 2022, more than both Snapchat and Twitter combined, according to our inaugural TikTok ad revenue forecast. Over half of those revenues will come from the US. Meanwhile, Facebook and Twitter’s problems attracting young users persist. Only 31% of respondents said they use Facebook at least once per month.

The pandemic decimated the economy, the job market, and consumer confidence, but it seems to have done little to quash a bonanza in digital ad spending.

Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.

As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.

The company will drive an incredible 77.7% of US retail media digital ad spend this year. With 41.0% of the country’s ecommerce sales, the highest traffic, and the most mature capabilities among retail media ad platforms, Amazon rules this roost, and that should come as no surprise. Disruptors and Opportunities: Amazon’s Impact on the Advertising Industry’s Status Quo. How does disruption happen?

Worldwide, core Facebook still accounts for most of Facebook’s total revenues, though it’s still losing share to Instagram. This year, core Facebook will account for 59.4% of total company net worldwide revenues, falling to 51.7% in 2023.

Buoyed by a surge in US digital advertising, spending by the media and entertainment industries has exceeded pre-pandemic expectations and is poised for continued growth.